New “MacBeginnings” Sessions Expand MacWorld Appeal To All Mac And Internet Users

FRAMINGHAM, MA. – MAY 16, 2000 – MacBeginnings, a brand new series of introductory conference sessions offering basic educational content to novice Macintosh and Internet users, has been added to MACWORLD Conference & Expo, July 18-21, 2000 at Jacobs K. Javits Center in New York City.

With a record number of new Mac and Internet users expected to participate in the industry's leading event for the Macintosh platform, event organizers developed "MacBeginnings" to meet the needs of Mac users who have recently purchased their first Mac computer, have started using the Internet or have not previously participated in a computer tradeshow. Open to all attendees, the inaugural "MacBeginnings" will feature high-energy informative sessions and provide Mac users and Internet explorers the basic knowledge and understanding on how to unlock the power of their Macs and get the most out of

participating in MACWORLD Conference & Expo.

"These introductory sessions provide a much-needed service to Mac newcomers who have never before participated in a computer event and are starting to explore the riches of the Internet," said Paul Kent, MACWORLD Conference & Expo Chairperson. "These sessions will complement other sessions already offered to the more experienced Mac users throughout the conference programs."

Kent said the tremendous popularity of the iMac and iBook during the last year has created thousands of new Mac users across all demographics and industries. Recent studies also indicate Mac users are some of the more affluent Internet surfers, spend more time online and get online as quickly as 15 minutes within turning on their iMac for the first time.

A lineup of educational sessions that are free and open to all MACWORLD Conference and Expo attendees, "MacBeginnings" offers 8 different opportunities to help attendees get more out of their time at MACWORLD Conference and Expo. Tips, techniques and perspectives on the hottest topics in the industry will be presented by experts, including "Mac 101 – A Training Class for Your First Macintosh" "User Groups – What They Can Do for You" "Getting Started with Digital Photography" and a special session on how to create an iMovie.

Conference Program Expanded

Dozens of exciting new conference sessions exploring the latest advancements in the industry have been added to the leading conference programs for Macintosh users. Consisting of more than 100 conference sessions plus 16 full-day workshops, the comprehensive four-day program will feature the most complete conference program available for Mac users of all disciplines, including educators, small office/home office users, musicians, digital video creators, Internet users and those looking to improve on their operating system skills.

Presented by renowned industry experts, the MACWORLD Conference & Expo program will build upon its 16-year tradition of educating users about the power of the Macintosh computer, from the most basic skills to the hottest new topics.

For a complete description of MACWORLD Conference & Expo/New York 2000 along with show highlights, updates and continuous announcements and an exhibitor list, go to

About MACWORLD Conference & Expo

MACWORLD Conference & Expo is the world's most comprehensive Macintosh OS event. MACWORLD Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. MACWORLD Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. MACWORLD Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. MACWORLD Conference & Expo is sponsored by Mac Publishing, LLC, a joint venture between International Data Group and Ziff Davis, and publishers of Macworld Magazine,,,, MacCentral,, and For more information on MACWORLD Conference & Expo visit the Web site at

About IDG World Expo

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, ComNet, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, MACWORLD Conference & Expo, and Windows 2000 Conference & Expo. IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions.

IDG World Expo is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at


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