New Regulations, Changes in Electronic Communications Usage Patterns, and Intelligent Mobile Devices Will Drive Healthy Demand for Message and Social Media Archiving Solutions Through 2015, According to IDC

FRAMINGHAM, Mass., Nov. 15, 2011 – The use of intelligent mobile devices in combination with the adoption of non-traditional electronic communication medium among consumers and businesses are compelling regulators and businesses alike to revisit existing data governance, risk management, and legal requirements. These developments are underpinning demand for solutions that could archive these messages and content through a common back-end architecture. According to new research from International Data Corporation (IDC), worldwide revenues for message and social media archiving applications will increase from $1.15 billion in 2011 to $2.04 billion in 2015.

"The aggressive growth in the use of mobile intelligent devices combined with the increased use of social media, present a serious opportunity that can't be ignored," said Vivian Tero, program director, Governance, Risk & Compliance (GRC) Infrastructure. "Vendors are responding by extending current message archiving capabilities to support social media, while still leveraging the message archiving infrastructure.

"As cloud infrastructure capabilities mature, Saas-based unified message and social media management vendors are increasingly competing with on-premise solutions in terms of delivering robust enterprise-class management and business process workflows," Tero added. "At the same time, on-premise vendors are investing to extend their ability to deliver their archiving applications through various cloud delivery models. Hosted or cloud-based message and social media archiving solutions will continue to close the gap over the forecast period."

Other key findings from IDC's research include the following:

Close to 62% of U.S. companies are employing message archiving

Compliance and ediscovery use cases influence enterprises' preference on information governance architectures

Big data technologies offer opportunities for vendors to enhance the processing, search, and data-mining performance of their archiving solutions

The IDC study, Worldwide Message and Social Media Archiving Applications 2011-2015 Forecast and 2010 Vendor Shares (IDC #230369), provides a top-down preliminary sizing of the worldwide unified message and social media archiving applications market in 2010 and a 2011–2015 forecast for this market.

To purchase this study, please contact IDC Sales at 508-988-7988 or

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

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