Number of Worldwide Business Mobile Email Subscribers Expected to Surpass 250 Million by 2014, According to IDC ; Growing Acceptance of Individual-Liable Devices for Business Use Drives Adoption
FRAMINGHAM, MA – September 13, 2010 – The market for business mobile email continues to expand at a dramatic pace. Although revenues are forecast to grow at a compound annual growth rate (CAGR) of 13.2% over the 2009-2014 forecast period, a new International Data Corporation (IDC) report predicts that the number of subscribers will grow at a CAGR of 36.5% through 2014.
Multiple factors are contributing to this growth, with the rapid adoption of smartphones leading the way. Currently, 20% of all mobile phones are smartphones and IDC forecasts smartphone shipments to grow 55.4% in 2010. For corporate-liable deployments and individual-liable business use of smartphones, email is typically the first application enabled and one of the most pervasive. Such device growth affords strong business mobile email adoption over the next several years. Other factors driving the rapid adoption of mobile email include new players and innovations on the mobile OS front, and better service offerings from wireless carriers that include mobile data services.
"The growing number of individual-liable devices that organizations are allowing to access business data is a significant driver of business mobile email," said Stephen Drake, program vice president, Mobility and Telecom. "This is often the first and most critical business application for this user base."
Looking at the market from a vendor perspective, two players dominated the market in 2009. RIM continued its dominance of the business mobile email market with $287.8 million in business mobile email revenues and a commanding 57.2% market share (based on revenues). While many business users rely on BlackBerry devices for secure business mobile email, the growing popularity of these devices among consumers has enabled RIM to capitalize on individual-liable business user opportunities. Meanwhile, Microsoft, with 71.5% share of the subscriber market in 2009, experienced tremendous subscriber growth with its ubiquitous Exchange Active Sync across key OSs, including iPhone, Symbian, its own Windows Mobile, and webOS. In 2010 and 2011, Microsoft is poised to continue this growth with the explosion of the Android OS and the launch of Windows Phone 7.
The recently released IDC study, Worldwide Business Mobile Email 2010-2014 Forecast and 2009 Vendor Shares (IDC #224592) examines the business mobile email market for the period from 2009 to 2014, with vendor revenue, subscriber trends, and market growth forecasts. Worldwide market sizing is provided for 2007–2014 for revenue growth and subscribers. A five-year growth forecast (by revenue and subscribers) for this market is shown for 2010–2014. A vendor competitive analysis, with vendor revenue and subscribers market shares of the leading vendors, is provided for 2009. This study also includes profiles of leading vendors and identifies the characteristics that vendors will need to be successful in the future.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].