PC World Announces Revamped Shop & Compare Section on PCWorld.Com
SAN FRANCISCO, CA – March 26, 2008 – PC World recently launched a completely overhauled Shop & Compare section on PCWorld.com ( http://www.pcworld.com/shopping ) where buyers can find all the resources they need to make smart technology purchasing decisions. With its user-friendly interface, the updated section displays lab results, editor and user reviews, better quality product images, and detailed merchant information. The section allows shoppers to quickly find the best deals on the products they’re looking to buy. Under the Shop & Compare header, users can easily find the most popular technology products available today including HDTVs, laptops, printers, and digital cameras.
The new Shop & Compare section also helps shoppers and technology enthusiasts browse for almost 300,000 products across a variety of technology categories such as computers, peripherals, software, and electronics. The section features over one million user reviews to help buyers make informed purchasing decisions.
PCWorld.com beta-tested the redesigned shopping section and used feedback from its community to further improve the features and design. Other updates to the Shop & Compare section include:
* Product recommendations based on extensive lab test results from PC World’s editorial team
* User ratings and reviews of products
* Product specifications and manufacturer’s description pages
* Merchant reviews that reveal how other shoppers rate a given retailer
* Larger product images to improve browsing
* Rebate offers on qualifying products
* More prominent display ad opportunities
“The newly designed Shop & Compare section helps consumers easily find and purchase today’s most popular technology products,” said David Lake, Business Development Manager of PC World and Macworld. “The great mix of PC World’s award-winning editorial, buying guides, user reviews, retailer ratings, and pricing information gives users a one-stop destination for their technology product research and buying needs.”
PCWorld.com averages 8.1 million unique visitors per month (HBX, December 2007 – February 2008).
About PC World –
PC World Communications, Inc., a subsidiary of International Data Group (IDG), the world's leading technology media, events, and research company, is the publisher of PC World, PCWorld.com, and home of the PCW Test Center. The winner of two 2008 Jesse H. Neal Awards and the 2007 Maggie Award for Best Computer Magazine, PC World has a readership of 4 million total purchase influencers (IntelliQuest CIMS, Spring 2007: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With an average of over 8.1 million unique visitors per (HBX, December 2007 – February 2008), PCWorld.com is the winner of the 2007 ASBPE Award for Web Publication of the Year and a leading online resource for technology product buyers and users, offering them Solutions for a Connected World.™
About International Data Group –
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at https://www.idg.com .