‘PC World’s Digital Duo’ Public Television Series Currently in Production
SAN FRANCISCO, March 15, 2005 – Today, PC World, the most widely-read computer or business magazine, announced the rebirth of the 'Digital Duo' television show, now known as 'PC World's Digital Duo.' This guide to all things digital will provide commentary on business and consumer technology products and services in an entertaining, educational manner. The series is currently in production in Seattle and will be available for broadcast by public television stations throughout the country in April.
"'PC World's Digital Duo' is an exciting venture that combines the broad reach of television with our long history of trusted technology advice," said Wayne Silverman, associate publisher for PC World and production executive for 'PC World's Digital Duo.' "Now, through the medium of television, we can deliver PC World's signature reviews, tips, and content to millions of technology users at all levels."
'PC World's Digital Duo' will adhere to the format that made the original 'Digital Duo' a success: exploring the world of consumer electronics and digital technology while offering real world advice. In the series remake, returning host and tech expert Stephen Manes will team with veteran web ethics and product authority Angela Gunn. The on-air chemistry between the hosts, their differing opinions on the products and services reviewed, and their fair and unbiased observations will keep the program dynamic and engaging. Commentary will be augmented with guest appearances by PC World editors.
With over two decades as a technology journalist, Manes is widely known as one of the most experienced and influential voices in the digital world. He writes the monthly "Full Disclosure" column for PC World as well as the "Digital Tools" column in Forbes and was formerly the "Personal Computers" columnist for The New York Times. "I'm thrilled to be hosting 'PC World's Digital Duo,'" said Manes. "I look forward to providing the unique, independent, and irreverent look at technology that made 'Digital Duo' so popular the first time around."
Added Gunn, "Technology isn't a novelty or curiosity anymore — it's a fact of life. Consumers need 'PC World's Digital Duo' to make informed purchasing decisions and I'm excited to be part of it." Gunn is a columnist and former tech editor at USAToday.com. Prior to that, her impressive resume includes co-founding Yahoo! Internet Life and serving as ethics columnist for Consumer Reports WebWatch. Her work has appeared in Business 2.0, Inc., Self, Time Out New York, LA Weekly, MSNBC, and CNN.com. Her latest book, Ping! The Yahoo! Instant Messaging Guide to All Things IM, will be published in July 2005.
'PC World's Digital Duo' will also have a presence on the award-winning web site PCWorld.com, which reaches an average of over 5.3 million unique visitors per month (1). Once launched, segments from the show will be streamed and can be viewed on the web site along with a question and answer section, and much more (http://www.pcworld.com/digitalduo).
Produced by Incandescent Entertainment in association with PC World, the series will be distributed through Executive Program Services. The inaugural season of 52 30-minute episodes (26 new and 26 refreshed) is underwritten by BenQ (http://www.benq.us/), CDW(R) (http://www.cdw.com/), and DLP(TM), a Texas Instruments Technology (http://www.dlp.com/). Each underwriter will receive on-air spots; a fourth underwriter position remains open.
The original 'Digital Duo' was in production from 1999-2001 and reached 75% of the national markets. During this two-year period it was the most watched technology television series. Episodes still aired on 35% of all PBS stations through early 2002.
More information about the upcoming 'PC World's Digital Duo' television show, including episode descriptions from the first season, can be found at http://www.pcworld.com/pcwd2presskit.
About PC World
PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, PCWorld.com (http://www.pcworld.com/), and home of the PC World Test Center. The winner of the 2004 Eddie Award for Editorial Excellence, PC World is the most widely-read computer or business magazine with a readership of over 4.9 million (IntelliQuest CIMS 2004: total unduplicated, combined Business, Home, and Dual Studies). With over 5.3 million average unique visitors (HitBox, December 2004 – February 2005), PCWorld.com, winner of the 2004 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at https://www.idg.com/.
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(1) HitBox, December 2004 – – February 2005
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