PCWorld and Macworld Rebuilding Publishing Platform to Optimize Content Delivery and Presentation
FRAMINGHAM, CA, May 16, 2012 – With the continued increase in content consumption across many devices, IDG Consumer & SMB, publisher of PCWorld and Macworld, is transforming its publishing platform and its web sites to solve workflow challenges, provide a richer reading experience, and deliver the right content regardless of screen size.
The IDG Consumer & SMB technology team has spent the last six months building a proprietary content management system. This now boasts a unified, flexible code base that allows content creators to post once and publish across all IDG Consumer & SMB media brands and to all devices. "We are building a powerful digital publishing system that allows us to efficiently meet the needs of our readers and advertisers today and be able to respond to media and device changes in the future," said Aaron Jones, chief technology officer, IDG Consumer & SMB.
The new publishing platform readies IDG Consumer & SMB for completely new PCWorld and Macworld sites that include the latest web standards, HTML5 and CSS 3, defined by The World Wide Web Consortium, W3C. "We are taking a pragmatic, user-centric approach to delivering the right content, in the right format. The new interface will dynamically adapt to whatever device the reader wants to use," said Jones. He is a keynote speaker at MPA Digital: Technology conference, June 21 in New York City. Jones will deliver a presentation on "Building a Better Digital Foundation for Your Brand."
The new PCWorld.com and Macworld.com will debut in Q3 2012.
"Many content and media companies are doing today's publishing work without strategies for deploying their content assets," said Mary Laplante, vice president and lead analyst at Outsell, Inc., a research and advisory firm serving the world's publishers, information providers, and enterprise marketers. "Even as publishers expend a great deal of energy on apps, we're seeing relatively modest investment, if any, in the real opportunity, which is the ability to manage content and develop competencies for creating and delivering rich digital products in device-independent ways. IDG Consumer & SMB is showing true industry leadership with its strategy of building a contemporary content infrastructure that will support the digital experience of the content consumer's choice."
PCWorld and Macworld will be the first media brands within IDG to make such a dramatic transformation in how content is published and presented. Five years ago, IDG was one of the first media companies to declare its move from a print-based to a web-centric media company.
What the Digital Transformation Means for Readers and Marketers
The sites will offer the highest quality presentation across devices, with more interactivity, faster downloads and a vastly improved reading experience. Content creators will be able to more easily publish high-quality video, audio, and vector graphics for a richer reading experience.
HTML5 allows for geolocation and improvements in search engine optimization (SEO).
About IDG Consumer & SMB
IDG Consumer & SMB publishes leading tech media brands, PCWorld and Macworld, and offers innovative marketing services to technology vendors. PCWorld.com and Macworld.com attracted 18.4 million and 4 million unique visitors respectively in December 2011 (comScore). PCWorld and Macworld are also read monthly in print by 4.5 and 1.5 million magazine readers (Intelliquest). Both brands produce content for mobile platforms including native iPad, Android, and BlackBerry apps, and publish best-selling e-books. IDG Consumer & SMB's marketing services group offers top-tier custom content services, through their Content Works division, Social Impact solutions for sophisticated social media campaigns, Audience Aim data targeting ad services, and traditional Ad Solutions packages.
International Data Group (IDG) is the world's leading technology media, events and research company. IDG's media brands — including CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld® — reach an audience of more than 280 million technology buyers in 97 countries.
Additional information about IDG, a privately held company, is available at https://www.idg.com. Additional information about IDG Consumer & SMB is available at idgcsmb.com
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