Private Sector Drives Recovery of Baltics Hardcopy Peripherals Market, Says IDC

Warsaw, December 7, 2011 – The hardcopy peripherals (HCP) market in the Baltics region (Estonia, Latvia, and Lithuania) declined by almost 5% year on year in volume and grew by more than 11% in value in the first half of 2011. According to fresh data from market research company IDC, the poor performance of the color inkjet segment was largely responsible for the decrease in market volume, while robust demand for laser devices was the key driver of the increase in value.

Lithuania was the only market among the Baltic states to decline in the first half of 2011, with shipments falling by more than 21%. The Latvian and Estonian HCP markets grew in volume year on year, by more than 10% and 23%, respectively. The Latvian and Estonian markets significantly increased in value compared to the same period of 2010, while the Lithuanian market grew by less than 2% in value over the previous year.

"In H1 2011, the high end of the mono and color laser segments grew most rapidly, largely thanks to recovering demand from publishing companies, print and press houses, and design offices," says Marcin Klessa, research analyst with IDC Poland. The private sector is contributing more strongly to the post-crisis recovery than the public sector, which is inhibited by the public deficit and budget issues. "In the Baltic states' private sectors, banks and local branches of international companies were the most important for HCP market growth in H1 2011," adds Klessa.

IDC's Central and Eastern European Quarterly Hardcopy Peripherals Tracker delivers timely intelligence and an inclusive database detailing changes and trends in the Baltic states HCP market. The tracker enables users to view data by volume, value, country, year, quarter, vendor, technology, product, speed segment, or price band.

For more information about IDC's Baltic HCP Tracker or other products or services, please contact Marcin Klessa, research analyst, IDC Poland (mklessa@idc.com, +48126575980).