Publishing Giants IDG and Reed To Form an Alliance to Market Computer Weekly On a Global Scale
BOSTON, March 2 — International Data Group (IDG), the world’s leading IT media, research and exposition company, today announced it is forming an alliance with publishing giant Reed Business Information as marketing partner for Reed’s Computer Weekly and Corporate Networks titles.
The deal will secure a strategic alliance for IDG with the UK's leading IT publication, Computer Weekly. Reed will benefit from gaining access to IDG's global marketing network, which offers publications reaching over 90 million IT buyers in 75 countries representing 95% of worldwide IT spending. The alliance will secure IDG and Reed 31.8% of the European IT publishing market, more than double that of its nearest rival VNU with 14.9% marketshare, leaving competitors Ziff at 7.3% and CMP at 2.6%.
"This alliance is consistent with IDG’s strategy of offering advertisers the only global network of market-leading IT publications,"said Kelly Conlin, president of IDG. "Strategically, Reed shares IDG’s philosophy of delivering the highest quality publications to its readers. As the leading IT publication in the UK, Computer Weekly helps IDG extend its global mission in this growing region — it is a logical extension for IDG’s unparalleled global marketing programs."
IDG is the world's leading IT media, research and exposition company. Founded in 1964, IDG had 1997 revenues of $2.05 billion and has more than 9,000 employees worldwide. IDG offers the widest range of media options spanning six key areas, including magazine and book publishing, online publishing, expositions and conferences, market research, education and training, and global marketing services.
"This alliance acknowledges our determination to remain at the forefront of the IT publishing sector," said Keith Jones, chief executive of Reed Business Information.
Reed Business Information (RBI) is a division of Reed Elsevier, the Anglo-Dutch publishing giant which has a turnover of in excess of £3 billion and employs over 25,000 people around the world (1996 financial review).
Neil Stiles, publishing director of Reed Business Information, comments: "Due to the close relationship we have evolved, Reed and IDG will genuinely work together to provide the best service for our customers. For us IDG is the right partner as they are the only company to have the world truly covered, whatever other organizations may claim. The deal provides us with a more comprehensive range of marketing opportunities across the world, to enable us to talk more effectively to the top global organizations and understand their marketing needs. This is important as so many large companies are moving towards planning and buying on a global scale, involving their European and U.S. headquarters in the decision-making process and marketing issues."
Reed Business Information will also work closely with IDG UK to put together local products and develop European offerings. Reed will gain access to U.S. customers looking to market internationally, as well as international companies based in Europe, Middle East, Africa, Latin America, Canada and Asia Pacific.
Finally, Internet products will increasingly provide the greatest reward, as they underline the concept of the 'global buy'. IDG has the only online global buying capability through its GWAN (global web advertising network), the largest network of technology specific sites linking 200 IDG Web sites in 52 countries worldwide. IDG also has 10 global buying centers round the world.
In Europe, Jeff Meers is president of IDG Marketing Services and welcomes the deal with Computer Weekly as a great opportunity: "Implementing this deal in Europe for our European and global clients over the coming months will involve us in a whole string of new initiatives and announcements with our new partners at Reed."
He added, "This alliance gives IDG even stronger leadership in Europe and the UK. At a time when our competitors are trying to catch up — we are moving further ahead."
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.05 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 285 computer newspapers and magazines and 500 book titles in 75 countries, led by the Channel World, Computerworld/InfoWorld, Macworld, Network World, PC World and …For Dummies global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a leading producer of 110 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 41 countries worldwide. Company information is available at https://www.idg.com.
About Reed Business Information
Computer Weekly and Corporate Networks are leading titles within Reed Business Information's Computer Group. Reed Business Information (RBI) publishes over 100 magazines in 30 market sectors and has a growing range of online services including @Computer Weekly, one of the most popular business Web sites on the Internet.
RBI has a comprehensive portfolio of market-leading publications, newsletters, directories, and reference books, electronic products, online services, industry conferences and awards in the UK, Asia and Australia. RBI also produces reference material for the library market, navigational and access tools across a range of media through Bowker Saur and a list management service through Mardev of UK and international key decision makers. RBI is part of a publishing network covering business and professional titles, consumer, scientific, book and electronic publishing, as well as Reed Exhibition Companies, one of the world's largest exhibition organizers.