Reed Business Information and International Data Group form Strategic Alliance to Expand Magazine Publishing in China
NEW YORK – FEBRUARY 5, 2004 – Reed Business Information, the largest business-to-business publisher in the United States, and International Data Group (IDG), the leading global technology media, research and event company, today announced a strategic alliance to expand magazine publishing in the People's Republic of China. Terms of this agreement were not disclosed.
The alliance will be launching a number of new publications in China based on popular Reed Business Information U.S. magazines including Variety and Packaging Digest. Combining Reed Business Information's strong brand names and breadth of editorial content with IDG's 23 years of media and information expertise in China, the agreement will also provide stronger representation for Reed Business Information's current titles in China – EDN China, Electronics Manufacturing China (EMC), and Control Engineering China.
IDG is licensing EDN China, EMC and Control Engineering China content from Reed Business Information and producing the publications. The new magazines such as Variety and Packaging Digest will be a joint venture between Reed Business Information and IDG.
"We've been actively looking for a partner with deep experience in China to accelerate future revenue growth in that critical, booming market and IDG fits the bill perfectly," said Jim Casella, chief executive officer of Reed Business Information.
Casella, formerly chief operating officer of IDG, drew on his close relationship with IDG Founder and Chairman Pat McGovern, as well as IDG's extensive publishing experience in China, in forging the new association. "I knew IDG was the ideal partner for this effort and that their talent, relationships, and experience would ensure our success."
The alliance will ensure broad distribution of Reed Business Information's business-to-business magazines to the rapidly growing Chinese marketplace. "It represents enormous opportunity with considerable mutual benefits to both companies," adds chief executive officer of Reed Business Gerard van de Aast. Pat McGovern commented: "At IDG, we are very excited to be working with an organization of Reed Business Information's size and reputation for editorial excellence and top-quality magazines. We are confident that our strategic alliance will create superior value for advertisers trying to reach China as well as offer great branded products for Chinese business and professional readers."
The alliance will be run by Hugo Shong, president & CEO, IDG Asia/China, in collaboration with Reed Business Information management. Shong is a native of China and has extensive experience as a journalist and businessman there and in the U.S. Previously, he worked at Cahners Publishing (now Reed Business Information) as managing editor of Electronic Business China and Electronic Business Asia. He joined IDG 12 years ago.
Reed Business Information currently has offices in Beijing, Shanghai and Shenzhen to support its existing Chinese-based magazines – EDN China, Electronics Manufacturing China, and Control Engineering China.
About International Data Group
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, COMNET® Conference & Expo, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at https://www.idg.com.
About Reed Business Information
Reed Business Information (www.reedbusiness.com), the largest business-to-business publisher in the U.S., offers business professionals in the media, manufacturing, electronics, construction and retail industries more than 130 market-leading business-to-business publications, 115 Webzines and Web portals, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.