SNIA’s Enterprise Information World and IDG World Expo’s Next Generation Data Center Conferences Join Forces

FRAMINGHAM, MA and SAN FRANCISCO, CA – MARCH 12, 2007 – IDG World Expo, the leading producer of world-class tradeshows and events around the globe, has announced a collaboration with the Storage Networking Industry Association (SNIA) to co-locate the annual Enterprise Information World conference with the new Next Generation Data Center(TM) (NGDC(TM)) event. The combination of the two makes this the most significant and comprehensive event of the year covering the future of data center architectures, management practices, infrastructure, information management and regulatory compliance. NGDC and the SNIA's Enterprise Information World are scheduled to take place August 6-9, 2007 at the Moscone Convention Center, San Francisco, CA.

Together, the two conference programs and combined exposition show floor provide a single venue in which IT, security and RIM professionals can obtain exclusive information across a variety of topics on the evolving data center from leading technology experts. Enterprise Information World will bring together information users, owners and administrators and educate them on creating the "Information-Centric Enterprise." The event addresses elevating information-based management as the best practice approach to reducing cost, business risk and complexity in the enterprise data center.

"The explosion of information and the challenges related to its effective management are major "pain points" for the enterprise data center today. Compliance, legal discovery, security, and long-term archiving provide additional challenges that increase the pressure for adopting the information-based management practices required to establish an information-centric enterprise. This is a critical evolutionary path for the data center and next generation data centers will be built around new information-based management practices," said Vincent Franceschini, Chair of the SNIA Board of Directors. "Our goal in offering Enterprise Information World is to combine SNIA's proven thought leadership and expertise, and its reputation as a trusted advisor to end users and professionals worldwide, with the most comprehensive event of the year addressing the critical needs of the next generation data centers."

The co-located NGDC conference will focus on new technologies and their impact on the data center, covering mission-critical applications and the technology supporting those applications including storage, servers, networking and communications. Targeted to many types of data center professionals, ranging from IT architects, to system administrators, to application and information administrators, NGDC will help professionals identify the right products and services to add to their end-to-end solutions as they adapt to ever-increasing needs for flexibility, scalability and performance with reduced risk and complexity.

"In launching Next Generation Data Center, our goal was to bring the entire data center community together under one roof and provide them with the best possible content," said Melinda Kendall, vice president, Next Generation Data Center. "To provide the best content we need to work with the best resources and when it comes to information-based management in the data center, SNIA is the expert."

For detailed information on the Next Generation Data Center Conference & Expo visit . For detailed information on the SNIA's Enterprise Information World event, including the Call For Papers, visit .

For sponsorship and exhibiting opportunities, please contact Ron Moreau at (508) 424-4804 or, Christian Montminy at (508) 424-4852 or SNIA member companies that are interested in sponsorship and exhibiting opportunities should contact Derek Jenkins at 781-812-2886 or

About IDG World Expo

IDG World Expo ( ) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of events includes Entertainment For All(TM) (E For All(TM)), Macworld Conference & Expo(R), Next Generation Data Center(TM), LinuxWorld Conference & Expo(R), LinuxWorld(R) OpenSolutions Summit(TM), and SaaScon(TM). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at .

About the SNIA

The Storage Networking Industry Association (SNIA) is a not-for-profit global organization, made up of more than 460 member companies and close to 7,000 active individuals spanning virtually the entire storage industry. SNIA members share the common goal of advancing the adoption of storage networks as complete and trusted solutions. To this end, the SNIA is uniquely committed to delivering standards, education and services that will propel open storage networking solutions into the broader market. For additional information, visit the SNIA web site at .

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