Social Platforms Market Shows Strong Gains Despite Economic Conditions as Players Big and Small Bring More Products to Market, IDC Finds

FRAMINGHAM, MA – July 1, 2010 – In spite of the challenging economic environment, the social platforms market still showed strong gains in 2009. According to a new International Data Corporation (IDC) report, worldwide revenue for the social platforms market was $369.7 million in 2009, representing year-over-year growth of 55.9%. The top 3 vendors in 2009 (based on worldwide revenue) were IBM, Communispace, and Telligent, which accounted for 29% of the total market.

"The success and prevalence of consumer social networking companies, such as Twitter, Facebook, and LinkedIn, have paved the way for ISVs looking to bring the social Web experience into the enterprise," says Erin Traudt, research director for IDC's Enterprise Collaboration and Social Solutions program. "Part of the collaboration requirements that we are experiencing today are due to the consumerization of IT and the blending of our personal and professional lives. Vendors in this market have recognized the opportunity early, and there is plenty of room as companies jockey for position."

IDC research shows that the highly dynamic and evolving social platforms market is key to driving the overall collaborative applications market and will continue to be an important influence on technology purchase decisions and portfolios. These social technologies are helping to bridge a gap that has existed with consumer experiences and business applications that can no longer be ignored — especially in the context of 2008–2009 growth rates, where some companies experienced triple-digit growth.

This IDC study, Worldwide Social Platforms 2009 Vendor Shares (IDC #223817) examines the social platforms market for the period from 2007 to 2009. Revenue and market share of the leading vendors are provided for 2009.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

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