Study Reveals Women Choose Video Games Instead of Sleep ; E for All and PoshMama.com survey investigates the untold video game habits of women 852 words

FRAMINGHAM, MA – September 23, 2008 – Results from a survey recently fielded by Entertainment for All® Expo (E for All®), the consumer video game expo held October 3-5, 2008, in Los Angeles, and PoshMama.com, an online community exclusive to women around the world, indicate some surprising trends relating to women and video games. Front and center: many women would rather play video games than catch up on sleep, according to the new survey which polled more than 120 PoshMama members on their video game habits. Responses were gleaned from the high percentage of female respondents (71%) who said that they play video games.

According to the E for All / PoshMama survey, more than one-third of those surveyed say that they play video games when they should be sleeping. Women in the survey also say they play video games in other unusual circumstances, including: while on the phone (32%); while at work/in a meeting (20%); and, while preparing for work (12%). When it comes to spare time, nearly twice as many women say that, if given an extra hour of free time at home, they would rather play video games than catch up on sleep.

“Playing video games is becoming an increasingly popular pastime for women, which isn’t surprising given that it’s a great way to spend time with family and friends, have some fun and even blow off some steam,” said Heather Weaver, Technology Contributor at PoshMama.com and author of GeekMomMashup.com, who helped create the survey. “The surprising element, as revealed in our survey, is that it is actually keeping women up at night. This and the other results reveal that the traditional video game industry has fundamentally changed—and will continue to evolve—as more and more women take over the video game controls.”

"Video games are truly entertainment for all — from busy women to hard core game players — and E for All reflects that both in name and in its wide array of products, tournaments, appearances, and other exciting events," said Mary Dolaher, Chief Executive Officer of IDG World Expo, which owns and operates E for All. "This survey shows that many women place great value and high priority on video games in their lives, and E for All will be the place for them, their families, and gamers of all types to be this October."

Other results from the E for All / PoshMama survey include:

* Better late than never: More than half of respondents (53%) reveal that playing video games has made them late for meeting up with friends and family. In addition, almost one-fifth (18.5%) say video games have made them late for work or a meeting, and the same number (18.5%) report that playing has made them tardy for a personal appointment, such as a visit to the dentist or doctor.

* Refrigeration not needed: If given extra spending money, women in our survey reveal that they would rather buy a new video game system for their family over a home appliance, or even accessory for their car (i.e. spoiler, sound system, etc).

* Simply put, it’s fun for the family: Almost two-thirds of respondents (64%) say they play video games because they either enjoy it or they want to spend time with friends and family.

The survey was conducted in September 2008.

About E for All™ (www.EforAllExpo.com)

Produced by IDG World Expo, Entertainment for All® Expo (E for All®) is North America’s premiere video game event. A celebration of video games and the people who play them, the event brings together the entire game community, from consumers and media, to publishers, developers and retailers. The Expo features exhibits from leading interactive entertainment companies that allow consumers to test and buy the newest video games and gadgets. In addition, E for All includes professional game tournaments, educational seminars, celebrity appearances, and much more. For more information, please visit www.eforallexpo.com. Companies interested in learning more about exhibit opportunities, please contact Richard Kazarian at (508) 424-4828, or email richard_kazarian@idg.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All™ (E For All™), E3 Media & Business Summit, GreenXchange Xpo™, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About Posh Mama

Posh Mama (www.poshmama.com) is a positive and upbeat community exclusive to women around the world from all walks of life. Join us for friendship and fun at PoshMama.com

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