Telecom Service Providers Find True Value in Subscriber Management, IDC Says
FRAMINGHAM, MA – NOVEMBER 13, 2007 – As information becomes a more valuable commodity in the effort to win more profitable consumer and business customers, subscriber profiles and associated information are the crown jewels for service providers (SPs) striving to succeed. According to new research from IDC, SPs will invest heavily in next-generation technologies to manage subscriber information, analyze behaviors, and ultimately deliver usable content to ravenous marketing executives and advertisers.
"While critical to the success of SPs, subscriber management remains fragmented within the telecommunications infrastructure," said Elisabeth Rainge, director of IDC's Network Software research. "New services and usage patterns are expanding the scope of subscriber management, and the consolidation of information is creating a powerful, and lucrative, information source."
Understanding subscriber preferences and usage patterns reduces operational costs and opens up an array of market development opportunities that are going largely untapped. "In the race to compete with Internet players – from content owners to advertisers – SPs must leverage their subscriber data assets," Rainge said.
Additional findings from IDC's research include the following:
* Subscriber management has been largely a mobile SP activity
* In terms of scale, speed, and accuracy, mobile SP subscriber management accomplishments are strong but not enough
* Efforts around converged services and converged infrastructures increasingly hinge on a subscriber management strategy
* Customer management is distinguished from subscriber management by the kinds of processes and systems involved
* The lack of information around identity has become a liability in the age of local number portability
* A new generation of vendors are educating SPs on the advantages of subscriber management.
This IDC study, Subscriber Management: The New Frontier of IT-Network Convergence (IDC #207167) provides an overview of Home Location Register (HLR), Home Subscriber Server (HSS), and Generic User Profile (GUP) identity technologies and solutions, including vendors, competitive dynamics, and technology trends. It also examines the existing solutions in the context of subscriber management requirements and challenges.
To purchase this study, please contact IDC Sales at 508-988-7988 or firstname.lastname@example.org.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .
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