U.S. Consumers Spend More on the Accessories for Their PC Than on the PC Itself, According to IDC

FRAMINGHAM, MA – June 29, 2010- While PC prices continued to erode in 2009, the PC accessories market remained vibrant and expanding. The fourth annual International Data Corporation (IDC) Beyond-the-Box survey shows that U.S. consumers spent at least $1.05 on PC accessories and peripherals for every $1 spent on a PC in 2009, compared to $0.87 per dollar the previous year. In 2010, IDC expects U.S. consumers to spend at least $28.6 billion on acquiring a variety of products and services to enhance their PC performance and their own personal user experience.

While security and anti-spam software remained the most popular products, consumers continued to focus their spending on PC performance enhancements, such as graphic cards and additional memory and storage, as well as expanding their own user experience with media creation products and software.

From a channels perspective, the brick-and-mortar retail environment dominates both the PC and accessories markets with Best Buy expanding its reach of US consumers.

In addition, this year's survey shows that PC users have moved en masse toward a Web-centric environment, and cloud-based activities are on the rise. In contrast, productivity-based activities have become a secondary focus among consumers. In this context, manufacturers, vendors and distributors must do a better job understanding segmentation and user behavior in an effort to maximize their competitive position.

The survey also found that U.S. small businesses (less than 100 employees) spent $2.7 billion on "Beyond-the-Box" products, accounting for nearly 24% of their computer shopping budget.

"This research is meant to shed some light on a substantial portion of the personal computing segment, the accessories market, which has not been adequately tracked in the past," said David Daoud, research director, Personal Computing. "With the trend of a multi-PC per user environment, the accessories market will play a growing role in insuring seamless integration of all the devices in businesses and households. The need for solutions to enhance user experience, improve productivity, and secure users' computing environment mean that the accessories market will continue to expand going forward. In its fourth year, this research provides strategic recommendations to manufacturers, distributors, and their partners."

The IDC multiclient study, Selling Beyond the Box: What's Inside the PC Shopping Cart, is the fourth annual edition of the IDC Beyond-the-Box survey. It addresses the following key questions: What are consumers' and small businesses' PC buying preferences, patterns, and trends? How much do they spend on accessories to enhance productivity, security and experience? What do they buy in relation to their PC usage? When do they buy these accessories? Where do they buy accessories? Additional data is available on a wide range of related topics, including the accessories brands and spending.

For more information about this multiclient study, please contact IDC Sales at 508-988-7988 or sales@idc.com.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

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