Worldwide Bluetooth Semiconductor Revenue to Nearly Double by 2012 As It Experiences Double-digit Growth, IDC Reveals

FRAMINGHAM, MA – DECEMBER 15, 2008 – Worldwide Bluetooth semiconductor revenue is expected to grow from $1.7 billion in 2007 to $3.3 billion by 2012, representing a compound annual growth rate (CAGR) of 14.5%. Bluetooth will continue to be identified with mobile phones and mobile headsets, but will find a growing footprint in other applications such as PC and PC peripherals, car audio kits, personal navigation devices, and fitness and medical devices.

“Mobile handset growth is expected to slow with the economic downturn, but the Bluetooth semiconductor attach rate with mobile phones will continue to climb over the next five years,” said Ajit Deosthali, research manager for Short Range Wireless Semiconductors at IDC.

Other key highlights from IDC's latest research include the following:

* Bluetooth attach rate with mobile handsets will continue to grow, climbing beyond 70% by 2012.

* Bluetooth headsets represent the next big opportunity for innovation and differentiation for silicon providers, as safety concerns and adoption of hands-free legislation are increasing.

* Mobile phone platforms, including smartphones, will lead to Bluetooth integration with other radio technologies, such as WLAN and FM.

IDC's study, Worldwide Bluetooth Semiconductor 2008–2012 Forecast (Doc #214945) analyzes the worldwide Bluetooth semiconductor market from 2008 through 2012, providing revenue and unit shipments by standard and application segment.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

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