Worldwide Hardcopy Peripherals Market Recorded Double-Digit Year-Over-Year Growth in the Second Quarter of 2010, According to IDC

FRAMINGHAM, MA – September 1, 2010- The worldwide hardcopy peripherals market experienced double-digit growth in both units and shipment value in the second quarter of 2010 (2Q10). According to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker, the total market grew 20% year over year in 2Q10 to 29 million units while shipment value increased 14% year over year to $13.3 billion. This is the third consecutive quarter of year-over-year unit growth and the first double-digit growth for both units and shipment value since early 2000.

"We expect the market will continue to bounce back throughout 2010 but competition will remain strong and emerging markets will fare better than others," said Phuong Hang, program manager for IDC's Worldwide Quarterly Hardcopy Peripherals Tracker.

Unlike previous quarters, where color laser multifunction printers (MFPs) exhibited the highest year-over-year growth, 2Q10 marked the first quarter where monochrome laser MFPs posted a higher year-over-year growth than color laser MFPs, 39.7% and 33.0%, respectively. While HP dominates the total laser market with 2.8 million units shipped in the second quarter, Samsung is the leader in both monochrome and color laser MFPs. On a year-to-year basis, Samsung's monochrome laser MFP shipments increased 54% to 500,777 and color laser MFP shipments grew 55% to 108,731 units over the same period.

Technology Highlights

* Inkjet remains the dominant technology with 66% share in the overall hardcopy peripherals market. The segment grew 14% year-over-year, the highest growth since 4Q03, to more than 19 million units in 2Q10, 78% of which were inkjet MFPs.

* The laser market increased 35%, the highest year-over-year growth among all technologies, to more than 9 million units in the second quarter The segment continues to be dominated by the top 5 vendors with more than 85% market share.

* Monochrome laser devices accounted for 83% share of the total laser space, gaining 1 point from a year ago. The MFP penetration rate within the monochrome laser space has been oscillating around 37% for the past 5 quarters, the lowest rate of MFP penetration of all segments.

* Losing one point to monochrome, color laser finished the quarter with 17.1% market share in the total laser space. The segment posted a 25.4% growth, the best year-over-year trend since 1Q07. Trailing printers by 8 points, MFP devices represent 46% of the color laser sector.

Regional Highlights

United States

* – In 2Q10, the U.S. posted double-digit year-over-year shipment growth of 14.4%. This is the second consecutive quarter of positive year-over-year unit growth for the region. Compared to 1Q10, the U.S. gained 1 point share to 23% (approx. 6.6 million units) of the overall market.Western Europe

* – Overall, the region recorded a 12.3% year-over-year growth in 2Q10, the first positive trend since 3Q07. There were 5.6 million units shipped in the region. Western Europe is the third largest region, accounting for 19% share in the total market. Shipment levels are still lower than in 2007 and 2008, as the market will take some time to fully recover.CEMA

* – The region experienced significant year-over-year growth in the overall market in the second quarter, increasing 23.1% to 3.4 million units. CEMA represents 12% of the worldwide market share.Asia/Pacific (excluding Japan) –

* APeJ continues to rank number 1 in unit shipments with 7.9 million units in 2Q10. With 31.8% year-over-year unit shipment growth, the highest increase among all regions, the region has expanded its market share by 2 points to 27.3% from a year ago.Japan

* – With approximately 1.6 million units shipped in Q210, Japan accounts for 5% of the worldwide market share. While posting a 1.4% year-over-year growth, the lowest trend among all regions, Japan experienced a loss of 1.5 point share from a year ago.

Vendor Highlights

HP

* remains the number 1 hardcopy peripheral vendor in terms of worldwide shipments (11.9 million units), with 41.0% market share and 22.3% year-over-year growth. HP's strongest region in 2Q10 was APeJ, with 39.5% year-over-year growth, compared to 22.1% and 12.4% shipment growth in the Americas and EMEA respectively. On a worldwide basis, the vendor's MFP segment grew 26.1% and printer 15.7% year-over-year.Canon

* continues to be the number 2 ranked vendor in 2Q10 with worldwide market share of 19.3% and 13.5% year-over-year growth. The EMEA region was strongest for Canon in 2Q10, with 17.5% year-over-year unit growth, followed by APeJ and the Americas, with 15.4% and 6.4% growth, respectively. Canon posted a stronger growth in the worldwide MFP market, 21.6% versus 1.8% for printers.Epson

* maintained its position as the number 3 vendor worldwide. While its market share has remained unchanged at 14.0%, compared to a year ago, the vendor posted 20.1% year-over-year shipment growth in 2Q10. The vendor experienced the highest year-over-year growth in the Americas with 50.0%, followed by 14.2% in APeJ and 7.6% in EMEA. Epson achieved growth in both the MFP and printer markets, with strongest showing from laser MFPs, which experienced 90.1% year-over-year growth.Samsung

* strengthened its position as the number 4 vendor, gaining more than 1 point from the previous year to 5.7% share in the overall hardcopy market in 2Q10. The vendor posted the strongest year-over-year shipment growth among the top 5 vendors, with 52.3%. Samsung enjoyed significant growth (more than 50%) across APeJ, EMEA, and the Americas. On a year-over-year basis, the vendor grew 44.5% to nearly 742,000 MFP units, and 59.3% to more than 926,000 printer units worldwide.Brother

* accounted for 5.3% of the total hardcopy market in 2Q10. The vendor posted 17.7% year-over-year growth on a worldwide basis. Unlike the previous quarter, where the Americas posted the highest year-over-year shipment growth, 2Q10 saw APeJ as the best performance region with 29.9% year-over-year growth, followed by the Americas (13.7%) and EMEA (11.6%). The vendor's printer segment recorded a higher year-over-year shipment growth than MFP, 33.4% vs. 13.6%, respectively.

Worldwide Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2010

Vendors 2Q10 UnitShipments 2Q10 MarketShare 2Q09 UnitShipments 2Q09 MarketShare 2Q10/2Q09Growth

1. HP 11,934,950 41.0% 9,757,118 40.2% 22.3%

2. Canon 5,608,371 19.3% 4,942,090 20.4% 13.5%

3. Epson 4,083,638 14.0% 3,399,607 14.0% 20.1%

4. Samsung 1,667,671 5.7% 1,094,660 4.5% 52.3%

5. Brother 1,553,425 5.3% 1,319,257 5.4% 17.7%

Others 4,247,879 14.6% 3,731,497 15.4% 13.8%

Total 29,095,934 100.0% 24,244,229 100.0% 20.0%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2010

U.S. Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2010

Vendors 2Q10 UnitShipments 2Q10 MarketShare 2Q09 UnitShipments 2Q09 MarketShare 2Q10/2Q09Growth

1. HP 3,502,509 53.4% 2,856,188 49.9% 22.6%

2. Canon 932,561 14.2% 874,763 15.3% 6.6%

3. Epson 481,173 7.3% 407,037 7.1% 18.2%

4. Lexmark 456,935 7.0% 510,522 8.9% -10.5%

5. Brother 364,558 5.6% 343,612 6.0% 6.1%

Others 817,140 12.5% 736,537 12.9% 10.9%

Total 6,554,876 100.0% 5,728,659 100.0% 14.4%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2010

Notes:

* IDC tracks A2-A4 devices in the Quarterly Hardcopy Peripherals

* Hardcopy Peripherals include single-function printers, printer-based multifunctional systems (MFPs), and single-function digital copiers (SF DC). Data for all vendors are reported for calendar periods.