Worldwide Hardcopy Peripherals Market Returned to 2008 Shipment Levels on Double-Digit Year-Over-Year Growth in the Third Quarter of 2010, According to IDC

FRAMINGHAM, MA – December 06, 2010 – The worldwide hardcopy peripherals market returned to pre-crisis shipment levels with nearly 31 million units shipped in the third quarter of 2010 (3Q10). According to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker, this is the second consecutive quarter of double-digit year-over-year growth in both units shipped and shipment value. Total market shipments in 3Q10 improved 13% over 3Q09 while shipment value increased 17% year over year to $14.3 billion.

"The worldwide hardcopy peripherals market looks positive toward the end of 2010. Early indications show that the market is rebounding after the decline seen in 2009 and 2008 as some degree of consumer confidence returns and businesses are now looking to invest in their printing and imaging," said Phuong Hang, program manager for IDC's Worldwide Quarterly Hardcopy Peripherals Tracker.

Similar to 2Q10, the third quarter of 2010 saw higher year-over-year growth for monochrome laser multifunction printers (MFPs) than color laser MFPs, 38% versus 21% respectively. It was also the second consecutive quarter where monochrome laser printers (35% year-over-year growth) outperformed color laser MFPs by more than 5%. HP has recovered from the laser shortage issue and ramped up shipments to more than 3.5 million laser units, resulting in double-digit year-over-year growth across all regions.

Technology Highlights

— Inkjet devices continue to lead in the overall hardcopy peripherals

market with close to 20 million units shipped, exhibiting a 6 %

year-over-year growth.

— The laser market grew 32% year-over-year to more than 9.5 million units

in the third quarter. HP and Samsung remain the top 2 vendors in this

space, with a combined share of more than 50%. Asia/Pacific (excluding

Japan) maintains its spot as the number one region for laser shipments

with more than 3 million units.

— Monochrome laser increased 35% year-over-year to more than 8 million

units in 3Q10, resulting in 84% share of the total laser space. This

quarter witnessed significant year-over-year growth for both printers

and MFPs, 35% and 38%, respectively.

— While posting 18% year-over-year growth, color laser finished the

quarter with 16% market share in the total laser space, losing less than

1 point from 2Q10. Inching closer to printer share, MFP devices

represent 46% of the color laser sector.

Regional Highlights

— United States — With more than 6.8 million units, the U.S. represents

the second largest region in the overall hardcopy peripherals market,

based on shipments. Unlike the double-digit growth experienced in 2Q10,

the third quarter saw a modest year-over-year gain of 3%. The positive

figure for the region was driven by the stronger year-over-year growth

in laser technology, 15% versus 1% for inkjet.

— Western Europe — The region increased 7% year-over-year growth to more

than 6.3 million units, resulting in an overall market share greater

than 20%. Western Europe maintains its number 3 spot in the total

hardcopy peripherals market, based on shipments. While growth is not

uniform across all countries, 3Q10 marks the second consecutive quarter

where most major markets in the region recorded positive year-over-year

gains and showing early signs of further growth.

— Central Eastern Europe & Middle East and Africa (CEMA) — The region

accounts for 13% share with close to 4 million units, and exhibiting 23%

year-over-year growth. This quarter witnessed monochrome laser as the

largest and fastest growing segment, with 47% share and 42%

year-over-year growth. It was also the first quarter where monochrome

laser shipments in CEMA exceeded those of inkjet.