Ziff Davis Enterprise and IDG TechNetwork Form First-of-a-Kind Strategic Partnership; Creates One of Industry’s Largest IT Tech Networks
NEW YORK – July 8, 2009 – Ziff Davis Enterprise and IDG TechNetwork announced today that they have signed a business partnership designed to help technology marketers and agencies reach a larger audience with their branding, product launch and lead generation programs. In the first phase of the agreement, Ziff Davis Enterprise's Developer Shed Network, a portfolio of web sites and online resources for the developer community, will join the IDG TechNetwork, a successful media and ad network of more than 200 non-IDG publishers.
The Developer Shed Network is an expansive online suite of developer content, tools and community applications featuring 16 web sites, targeted sections, blogs, virtual events and a robust library of both editorial and user-generated content. It boasts a global developer reach of 8 million unique site visitors per month and a robust audience comprised of developers and IT professionals spanning multiple platforms and programming languages and major vertical industries worldwide.
The first alliance of its kind in the IT publishing industry, the partnership brings together the strengths of two of the most prominent and well-respected media companies and will create the most expansive and powerful developer advertising network to date. It is the first of several collaborations planned between the two companies.
"Ziff Davis Enterprise continues to explore and invest in new ways to serve our editorial audience as well as our advertisers," said Steve Weitzner, Ziff Davis Enterprise CEO. "We're excited to be joining forces with IDG TechNetwork, a company who, like us, understands the unique challenges and needs of the enterprise IT and developer communities. For marketers trying to reach the developer community, this partnership offers an efficient and reliable way to reach a larger audience, realize better target market penetration, increase their message relevancy and maximize their online performance."
"Like many publishers, we have partnered with ad networks in the past but have had limited success," said Carine Roman, Senior Vice President, Business Management & Operation, Ziff Davis Enterprise. "IDG TechNetwork however brings to the table an audience that will complement ours and deliver higher advertising engagement to IT companies. Collaborating with vertical ad networks, especially when initiated by a leading technology media company, makes complete sense for us, from a business and strategic perspective."
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Leading brands include Baseline, CIO Insight, eWEEK, Channel Insider, Baselinemag.com, CIOInsight.com, eWEEK.com, WebBuyersGuide.com, and the Developer Shed network. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 5.4 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com[http://www.ziffdavisenterprise.com]
About International Data Group (IDG):
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers. Media brands are in more than 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PC World. The company's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, OpenSource World, E3 Expo, DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 1,000 IDC analysts in more than 100 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com[https://www.idg.com].