Trending: Activate Data To Engage The Right Individual

Customers are increasingly expecting personalized communication, and being able to deliver on that expectation sets brands apart. Data is a marketer’s key to gaining more insight into their audience and then crafting one-to-one communications. A recent article from Marketing Land describes how to unlock data to drive in-depth and actionable campaigns that engage customers. The answer is managing data and forming strong partnerships that lead to personalization.

Read the full article from Marketing Land.

If you would like to learn more about partnering with IDG Enterprise to help you build a data strategy, please contact Sue Yanovitch, VP of Marketing, IDG Enterprise at syanovitch@idgenterprise.com for information on our Premium Data Services.

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