Technological advancement has paved the way for the collaborative purchasing process. There are no longer single decision-makers, today, there are buying coalitions that all have input into a purchase. These empowered buyers investigate strategies and solutions through articles, reviews, in-depth analysis and peer perspectives through IDG.
Consumers have an insatiable appetite for technology and the time available to influence their purchasing decisions is less than ever before. Maximize IDG’s Our ability to reach these consumers across the tech buying spectrum at a global scale for your marketing efforts.
With a comprehensive portfolio spanning digital, video, events and print in 147 countries, IDG’s global media brands, such as CIO, Computerworld, PCWorld and Macworld, accelerate purchasing for the entire spectrum of buyers. From business technologists to tech enthusiasts, IDG gives marketers unprecedented quality at scale.