Macworld is the premier, one-stop-shop for Apple enthusiasts. With editorial expertise at its core, Macworld delivers essential tips and buying advice to passionate Apple users worldwide. Macworld focuses its content on practical information; deep-dive hardware and software reviews; clear, concise tips and tutorials; and penetrating analysis that only true Apple experts can deliver.

What We Cover

  • Macs
  • iPhones
  • iPads
  • iOS
  • Wearables
  • Home Tech
  • Business
Macworld’s Connected Audience
80%

Consume a high amount of editorial and/or personal information before making a purchase decision

58%

Plan to purchase computers in the next 12 months

$116K

Average salary

2019 Macworld Audience Portrait Study

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Branding/Awareness

Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.

Native

Showcase your message to a tailored and engaged audience through seamless native integration on IDG’s editorial sites.

Research

IDG offers primary research studies and audience analysis to help you discover the insights you need to create a strong marketing strategy.

Social

Drive awareness and engagement by tapping into IDG’s suite of social products to showcase your message to a broad audience.

Video

Reach and engage with enthusiasts through interactive video on IDG’s editorial sites.

$16M spent annually on technology purchases via Macworld

Publisher’s Data

Meet Macworld’s Editorial Leaders

Click each person to read bio