Consume a high amount of editorial and/or personal information before making a purchase decision
Plan to purchase computers in the next 12 months
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Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.
Showcase your message to a tailored and engaged audience through seamless native integration on IDG’s editorial sites.
IDG offers primary research studies and audience analysis to help you discover the insights you need to create a strong marketing strategy.
Drive awareness and engagement by tapping into IDG’s suite of social products to showcase your message to a broad audience.
Reach and engage with enthusiasts through interactive video on IDG’s editorial sites.
$16M spent annually on technology purchases via Macworld