Consume a high amount of editorial and/or personal information before making a purchase decision
Plan to purchase computers in the next 12 months
Average salary
See What’s Special About Macworld
Macworld.com & Digital Magazine
Macworld.com: Macworld.com is an acclaimed website dedicated to serving the highly knowledgeable and enthusiastic niche audience of Mac users. By focusing efforts solely on this audience, our editorial staff of experts are able to produce the most accurate, cutting-edge and up-to-date news and reviews for our dedicated audience, all in one place.
Macworld Digital Magazine: In a monthly digital issue, Macworld brings essential news and must-see stories about everything Apple.
Newsletters
Macworld Deals: Discover the hottest deals on products for Apple lovers.
Macworld Daily: News, reviews, tips: Stay up to speed on the world of Apple.
MacWeek: The biggest stories from Macworld.com.
Reviews & Deals
Reviews: Trusted to provide buying advice, Macworld offers fair and honest reviews on the latest tech, software, equipment and more.
Deals: Don’t miss the sales and price drops of popular products; stay in touch as Macworld reports the latest deals.
How-To’s
How-To’s: Looking for help on how to do something tech-related? Macworld experts are here to provide step-by-step advice on how to navigate setup and maintenance and how to fully utilize tech to your advantage.
Videos
Videos: Follow the biggest tech trends and news about Apple, Mac, iPod and iPhone, plus reviews, help and tips through video.
Use Our Insights to Reach Your Future Customers
Explore Our Product Offerings
Branding/Awareness
Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.
Native
Showcase your message to a tailored and engaged audience through seamless native integration on IDG’s editorial sites.
Research
IDG offers primary research studies and audience analysis to help you discover the insights you need to create a strong marketing strategy.
Social
Drive awareness and engagement by tapping into IDG’s suite of social products to showcase your message to a broad audience.
Video
Reach and engage with enthusiasts through interactive video on IDG’s editorial sites.
$16M spent annually on technology purchases via Macworld
Publisher’s Data
Meet Macworld’s Editorial Leaders
Jon Phillips
Editor-in-Chief, IDG B2C Brands
Roman Loyola
Executive Editor, Macworld
Roman Loyola
Executive Editor, Macworld
Roman Loyola is a senior editor for Macworld. He manages the daily operations for the site, as well as covers new Macs and any Mac-related hardware and software. He also hosts and produces the Macworld Podcast. Roman has covered technology since the early 1990s. His career started at MacUser Magazine, and he’s worked for MacAddict, Mac|Life, and TechTV.
Matt Egan
Global Editorial Director
Matt Egan
Global Editorial Director
An executive leader with more than two decades experience leading successful editorial teams, Matt Egan is IDGC’s first ever Global Editorial Director.
Matt leads and supports IDGC’s world class teams of journalists in key markets across the globe, as they create expert content in multiple major world languages. He is responsible for audience development, data, content, ecommerce, analytics, video, and content strategy for the world’s most popular business-to-business and B2C technology publications and events.
Prior to his global role Matt managed IDGC’s award-winning enterprise and B2C editorial teams in the US, UK, ASEAN, France and Spain.
Matt holds a BA in English and Drama from the University of Hull. He’s married with two children and enjoys running.