Consume a high amount of editorial and/or personal information before making a purchase decision
Plan to purchase computers in the next 12 months
Use Our Insights to Reach Your Future Customers
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Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.
Showcase your message to a tailored and engaged audience through seamless native integration on IDG’s editorial sites.
IDG offers primary research studies and audience analysis to help you discover the insights you need to create a strong marketing strategy.
Drive awareness and engagement by tapping into IDG’s suite of social products to showcase your message to a broad audience.
Reach and engage with enthusiasts through interactive video on IDG’s editorial sites.
$16M spent annually on technology purchases via Macworld
Meet Macworld’s Editorial Leaders
Global Editorial Director
Global Editorial Director
An executive leader with more than two decades experience leading successful editorial teams, Matt Egan is IDG Communications’ first ever Global Editorial Director.
Matt leads and supports IDG’s world class teams of journalists in key markets across the globe, as they create expert content in multiple major world languages. He is responsible for audience development, data, content, ecommerce, analytics, video, and content strategy for the world’s most popular business-to-business and B2C technology publications and events.
Prior to his global role Matt managed IDG’s award-winning enterprise and B2C editorial teams in the US, UK, ASEAN, France and Spain.
Matt holds a BA in English and Drama from the University of Hull. He’s married with two children and enjoys running.
Global Content Director, B2C
Global Content Director
Christian Löbering is a global executive leader with a holistic approach to digital media and a decade of experience in leading successful editorial and commercial teams. Christian leads and supports his teams across the world to reach and inspire a global tech-savvy audience through a data informed publishing strategy, combined with editorial excellence, embracing technology and partnerships.
With roots in content, Christian now leads IDG’s world class editorial teams for the following technology brands: PCWorld, Macworld, PC-WELT, Macwelt, ChannelPartner, Tech Advisor, TechHive, PC för Alla and M3. He is responsible for the content strategy, platform strategy, audience development, SEO, data, analytics, social media, video, custom content and content driven ecommerce.
Christian grew up in a bi-cultural French/German family and holds a BA in Physics from the TU Munich. He is married with two children and enjoys making music.
Contact us to learn more about how to reach and engage the Macworld audience: