IDG — Insights Intent and Engagement
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between.
Technology is constantly evolving, with each change bringing a need for clarity. Through our websites, events and international publications, IDG provides the insights that tech buyers need to put technology to work in their professional and personal lives.
From our audiences’ declared data and their behavior, we’re able to form a unique picture of their purchasing intent, identifying high-value prospects for our marketing clients across media and demand generation.
IDG marketing services accelerates purchasing and deepens engagement, leveraging our history of creating actionable content to help audiences understand technology. We create custom content with marketing impact across digital, video, mobile, social and research, employing our intimate knowledge of our client’s goals.