Our Solutions

Right Time, Right Place Engagement

The technology marketing landscape is more complex than ever before. Engaging with tech buyers can be a challenge – and on the flip side, IT decision-makers often struggle to find credible and relevant information. Our deep domain expertise and understanding of this audience enable IDG to deliver data-driven solutions for marketers to help them as they engage with buyers throughout the customer journey.

The technology marketing landscape is more complex than ever before. Engaging with tech buyers can be a challenge – and on the flip side, IT decision-makers often struggle to find credible and relevant information. Our deep domain expertise and understanding of this audience enable IDG to deliver data-driven solutions for marketers to help them as they engage with buyers throughout the customer journey.

Convert our relationships to your customers
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Client Deliverables
Produced in 2019

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Tech Events in 90
Countries

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Conversations with
subscribers per year

Publisher’s Data

Customer Success

Our dedicated customer success teams will ensure that your campaigns are on track to reach the right technology buyers in the right way.

Our Data

Our 1st party relationships power relevant, valuable, and contextually accurate data.

Our Solutions

IDG’s unparalleled industry knowledge, relationships and 1st party data power our diverse portfolio of marketing products and services to help you.

“IDG has a very deep understanding of our tech buyer’s needs. In addition, they are a trusted advisor to our tech buyers. They help us have meaningful engagement with the tech buyers we want to reach. Their knowledge and partnership is key to our success in targeting and engaging the right buyers at the right time, and delivering bottom line results.”

Lisa McLaine, Global Marketing Director, Unisys

B2B Page One

Elevate your messaging through highly-searched, topic-relevant editorial content.

B2C Digital Issue Sponsorships

Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.

BANT

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Buyer Insights

Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.

CIO Digital Magazine

The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.

CIO Virtual Think Tank

The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.

Content Socialization

Amplify the reach of your latest and greatest content assets with socialization.

Content Syndication

You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.

Crowdsourced Content

Shape the market conversation and drive thought leadership with the Crowdsourced Content program.

CSO50 Digital Magazine

The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.

Custom Webcast

Increase engagement to your marketing assets with a custom designed webcast.

eGuide Sponsorship

Leverage award-winning content to capture qualified leads and fill your sales pipeline.

IDG Event Services

Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.

Influencer Outreach

Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.

Infographic Creation

Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.

Interactive eGuide

Our newly-designed Interactive eGuide features 100% editorial-driven content and encourages and tracks engagement with multiple pieces of content in one viewing session.

LeadAccel

Lead nurturing based on content and topical interest.

MarketPulse

Insightful and timely research based on leading views, which then positions you as a market visionary and leader.

Monthly Tech Spotlight

The Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.

Podcast Series from IDG

This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.

Programmatic Solutions

IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.

Review Boost

Boost exposure of your IDG editorial review.

Sponsored Posts

Showcase your content within the native editorial crawl across IDG owned and operated sites.

The New Reality Virtual Tradeshow Series

This virtual event series combines IDG’s technology and content expertise, professional event hosts, and first-class recruitment practices for the ultimate online experience. 

Traditional Banners

Context matters. Generate awareness and increase mindshare for your brand & products.

Trendwire Video Carousel

Drive awareness for your product and brand by pairing your video creative with snackable IDG editorial videos that cover trending topics and technologies.

Virtual Events

Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.

Virtual Roundtable

Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!