IDG Acquires LeadSift
Together we are building the next generation of actionable intent intelligence for B2B marketers
What Makes Our Data Unique
Explore Our Product Features
Because our data is generated in-house, we are able to stand by its cleanliness.
Our unprecedented editorial expertise attracts and engages millions of IT professionals and tech enthusiasts.
Our data is authenticated, timely and tied to technology content consumption.
50+ years of expertise positions us to make sure our data is aligned with real-life purchasing decisions.
We focus on privacy, safety and compliance to both GDPR and CCPA in order to maintain our relationships with the technology-buying community.
In-House Call Center
When we leverage our data for multilingual, native-language contact services, we make sure we do so with our own call center.
Our industry-specific taxonomy is granular to B2B and B2C technology topics.
Our local market content strategy feeds a global data stream that addresses the global nature of buying teams and consumer technology purchases.
Why Partner with IDG?
We generate data from our established first-party relationships with tech buyers from around the globe. We map buyer intent — through digital engagements with our content and advertisements, demand generation and events — to help you reach targeted audience segments based on your specific requirements. Our audiences trust that we will treat their data with respect. And, regardless of whether our customers’ goal is to pinpoint prospects at each stage of the purchase process, to drive targeted engagements or to build a pipeline, they trust that we will deliver high-quality results.
Of users take an action
as a result of visiting
IDG branded sites
Average number of content pieces that IT decision-makers download during the purchase process
Of users visit at least one
time per week
“I am very pleased with the opportunities IDG provided to us. Our marketing campaigns blew away the projected lead generation goals, and produced a far more qualified lead than other marketing channels.”Kristy Slimmer, Director of Marketing, Galileo
B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.
Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.
CIO Digital Magazine
The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.
CIO Think Tank
The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.
You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Shape the market conversation and drive thought leadership with the Crowdsourced Content program.
CSO50 Digital Magazine
The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
IDG Event Services
Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.
Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.
Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.
Insightful and timely research based on leading views, which then positions you as a market visionary and leader.
For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.
Podcast Series from IDG
This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.
Popular Demand with Triblio
This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.
IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.
Showcase your content within the native editorial crawl across IDG owned and operated sites.
Context matters. Generate awareness and increase mindshare for your brand & products.
Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.
Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!
IDG Communications, Inc. Leads Policy
Pricing represents worldwide leads with no filters/criteria. A maximum of 10 competitors will be accepted to be filtered out of a campaign. IDG removes bogus and duplicate leads. All qualified leads will have what appears to be a correctly formatted valid email or phone number supplied by our users. Lead criteria is available for an additional investment.