What Makes Our Data Unique
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Because our data is generated in-house, we are able to stand by its cleanliness.
Our unprecedented editorial expertise attracts and engages millions of IT professionals and tech enthusiasts.
Our data is authenticated, timely and tied to technology content consumption.
50+ years of expertise positions us to make sure our data is aligned with real-life purchasing decisions.
We focus on privacy, safety and compliance to both GDPR and CCPA in order to maintain our relationships with the technology-buying community.
In-House Call Center
When we leverage our data for multilingual, native-language contact services, we make sure we do so with our own call center.
Our industry-specific taxonomy is granular to B2B and B2C technology topics.
Our local market content strategy feeds a global data stream that addresses the global nature of buying teams and consumer technology purchases.
Why Partner with IDG?
We generate data from our established 1st party relationships with tech buyers from around the globe. We map buyer intent — through digital engagements with our content and advertisements, demand generation and events — to help you reach targeted audience segments based on your specific requirements. Our audiences trust that we will treat their data with respect. And, regardless of whether our customers’ goal is to pinpoint prospects at each stage of the purchase process, to drive targeted engagements or to build a pipeline, they trust that we will deliver high-quality results.
Of users take an action
as a result of visiting
IDG branded sites
Average number of content pieces that IT decision-makers download during the purchase process
Of users visit at least one
time per week
B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.
Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.
CIO Digital Magazine
The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.
CIO Virtual Think Tank
The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.
Amplify the reach of your latest and greatest content assets with socialization.
You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Shape the market conversation and drive thought leadership with the Crowdsourced Content program.
CSO50 Digital Magazine
The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
IDG Event Services
Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.
Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.
Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.
Our newly-designed Interactive eGuide features 100% editorial-driven content and encourages and tracks engagement with multiple pieces of content in one viewing session.
Insightful and timely research based on leading views, which then positions you as a market visionary and leader.
Monthly Tech Spotlight
The Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.
Podcast Series from IDG
This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.
IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.
Showcase your content within the native editorial crawl across IDG owned and operated sites.
The New Reality Virtual Tradeshow Series
This virtual event series combines IDG’s technology and content expertise, professional event hosts, and first-class recruitment practices for the ultimate online experience.
Context matters. Generate awareness and increase mindshare for your brand & products.
Trendwire Video Carousel
Drive awareness for your product and brand by pairing your video creative with snackable IDG editorial videos that cover trending topics and technologies.
Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.