Global Partner Solutions

Maximize the Value of Your Partnerships

Our Global Partner Solutions practice can help you navigate the unique and complex challenges of partner marketing and help you drive positive business outcomes through collaboration. By implementing practical strategies and leading-edge marketing solutions, we help you elevate and communicate the value of your partnerships and drive return on investment. Our dedicated team is exclusively focused on partner marketing, and we can be there every step of the way, from messaging to content, strategy and production services. We manage and act as a conduit between partners, have a team of outstanding partner program managers and understand the currency of partner marketing funds.

Reach Your Audience Via
Research

IDG custom market research validates and adds depth to your partner content.

Content Assessment & Creation

Our deep domain expertise and audience knowledge help us to define and create targeted content and unified messaging that amplifies partner value propositions and fills content gaps.

Lead Generation & Nurturing

Using data as the foundation, we can deliver detailed leads of qualified decision-makers, with the most comprehensive and cost-effective way for you to target and reach the people who are most likely to buy your joint products and services.

Custom Events

Whether you are looking for content for your established conference or to build one from scratch, we can help you elevate your relationships with your partners and, in turn, your customers. From content creation to research, speaker recruitment, event management and on-site materials, we can help with all your partnership needs.

Integrated Campaigns

Our strategic programs help you drive awareness in the market and drive leads with an integrated brand-to-demand approach.

What’s Unique About IDG Global Partner Solutions?

Our Global Reach

Our reach extends worldwide to help you access tech decision-makers in over 147 countries around the world.

Dedicated Partner Marketing Practice

Our dedicated team focused on partner marketing knows the intricacies of your challenges and can help you build world-class partner marketing and customer experiences.

Our 1st Party Data

Our exclusive data is relevant and authenticated, ensuring we can target specific audience segments that match up to partner needs.

Why Partner with IDG?

IDG has forged quality relationships with the senior IT and line-of-business executives you are trying to reach. We understand the distinctive challenges that partner marketers face and can help you scale your unified message to communicate the value of your partnerships. With our global reach and capabilities, we have access to help the most powerful tech buyers around the world and can put our Global Partner Solutions team to work to reach in-market tech buyers and deliver results at scale for partner marketers.

Key Stats
83%

View partner marketing as a necessary/valuable marketing tactic

94%

Of partner marketers will outsource marketing
tactics next year

86%

Agree that working with outside partners yields greater results

2020 IDG Partner Marketing study

“IDG’s understanding of the partner ecosystem, and ability to help me build brand to demand programs on a global scale, has allowed me to partner more effectively and drive demand for our collective GTM efforts.”

Cameron Foley, Strategic Alliances Marketing Manager, Unisys

Key Products

B2B Page One

Elevate your messaging through highly-searched, topic-relevant editorial content.

B2C Digital Issue Sponsorships

Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.

BANT

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Buyer Insights

Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.

CIO Digital Magazine

The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.

CIO Think Tank

The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.

Content Syndication

You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.

Crowdsourced Content

Shape the market conversation and drive thought leadership with the Crowdsourced Content program.

CSO50 Digital Magazine

The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.

Custom Webcast

Increase engagement to your marketing assets with a custom designed webcast.

eGuide Sponsorship

Leverage award-winning content to capture qualified leads and fill your sales pipeline.

IDG Event Services

Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.

Influencer Outreach

Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.

Infographic Creation

Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.

LeadAccel

Lead nurturing based on content and topical interest.

MarketPulse

Insightful and timely research based on leading views, which then positions you as a market visionary and leader.

Monthly Tech Spotlight

The Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.

Neon

For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.

Podcast Series from IDG

This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.

Popular Demand with Triblio

This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.

Programmatic Solutions

IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.

Review Boost

Boost exposure of your IDG editorial review.

Sponsored Posts

Showcase your content within the native editorial crawl across IDG owned and operated sites.

Traditional Banners

Context matters. Generate awareness and increase mindshare for your brand & products.

Virtual Events

Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.

Virtual Roundtable

Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!

Virtual Summit Series

This virtual event series combines IDG’s technology and content expertise, professional event hosts, and first-class recruitment practices for the ultimate online experience.