Marketing Services

Bring Your Story to Life

Communicating your value proposition to tech buyers is not easy. Understanding whom to target, crafting the right story and connecting through the right channels are all critical steps. Our deep domain expertise and first-party relationships with the most important tech buyers and influencers make us uniquely positioned to help you identify targets and tailor your marketing efforts across the tech buyer ecosystem. No matter the topic or distribution platform, our team is committed to producing the highest-quality content and user experience that resonates with your customers and moves them to actions. Leverage our relationships to amplify your message with tech buyers and get your sales team ready for deeper conversations.

Reach Your Audience Via
Content

IDG’s content strategy and creation guide IT decision-makers through their buying journey by addressing pain points and leveraging deep industry knowledge and journalistic expertise. The result is tailored messaging that engages and informs buyers.

Research

Hear directly from tech buyers about their challenges, interests and investments with exclusive research to add insights to your content that can be integrated into your campaign for the best engagement.

Social

Capture and leverage insights from industry influencers to amplify your messaging and engagement, with our IDG Amplify® portfolio of social products.

Native

Integrate your message into one of our premium editorial brands to build awareness and credibility with IDG’s loyal audiences on industry-leading websites.

Video

Bring your content strategy to life and explain your perspective or complex technologies through a variety of interactive video programs. We understand this medium and know what works and how to generate the best results.

Webcasts / Podcasts

Deliver thought leadership and reinforce your message to buyers seeking content to inform their purchasing decisions.

Community

Create and participate in niche communities with hyper-targeted messaging to gain mindshare for emerging topics or specific verticals.

Why Work with IDG’s Marketing Services Team?

Quality Content

Our industry and subject-matter experts produce the highest-quality content to attract tech audiences and deliver quality results for our customers.

Audience

We engage the full tech-buying team, providing engagement throughout the buying journey.

Contextual alignment

We have the resources to help you reach the right technology buyers when they are researching the topics you want to discuss.

Why Partner with IDG?

We use our quality content, domain expertise, relationships, and first-party data to apply value across our customers’ entire marketing stack. No other company can say this. Whether it is with research, content marketing, creative services, awareness, consideration, demand generation, or a fully-integrated program, our audience knowledge and marketing expertise allow us to create solutions that resonate and are effective at engaging buyers across the tech ecosystem.  When you work with IDG, we put quality to work for you.

Key Stats
450+

Unique marketing services
programs annually
94%

Of tech decision-makers
have watched a tech-
related video for
business purposes

5

On average ITDMs download 5
resources when researching a
tech solution
Publisher’s Data; 2019 Customer Engagement study; 2019 Role & Influence of the Technology Decision-Maker study

“Engaging tech decision makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. IDG’s ability to create engaging content and events that resonate with this hard to reach audience, is why I partner with them.“

Bill Green, Marketing Manager, NetApp

Key Products

B2B Page One

Elevate your messaging through highly-searched, topic-relevant editorial content.

B2C Digital Issue Sponsorships

Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.

BANT

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Buyer Insights

Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.

CIO Digital Magazine

The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.

CIO Think Tank

The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.

Content Syndication

You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.

Crowdsourced Content

Shape the market conversation and drive thought leadership with the Crowdsourced Content program.

CSO50 Digital Magazine

The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.

Custom Webcast

Increase engagement to your marketing assets with a custom designed webcast.

eGuide Sponsorship

Leverage award-winning content to capture qualified leads and fill your sales pipeline.

IDG Event Services

Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.

Influencer Outreach

Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.

Infographic Creation

Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.

LeadAccel

Lead nurturing based on content and topical interest.

MarketPulse

Insightful and timely research based on leading views, which then positions you as a market visionary and leader.

Monthly Tech Spotlight

The Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.

Neon

For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.

Podcast Series from IDG

This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.

Popular Demand with Triblio

This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.

Programmatic Solutions

IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.

Review Boost

Boost exposure of your IDG editorial review.

Sponsored Posts

Showcase your content within the native editorial crawl across IDG owned and operated sites.

Traditional Banners

Context matters. Generate awareness and increase mindshare for your brand & products.

Virtual Events

Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.

Virtual Roundtable

Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!

Virtual Summit Series

This virtual event series combines IDG’s technology and content expertise, professional event hosts, and first-class recruitment practices for the ultimate online experience.