Why Work with IDG’s Marketing Services Team?
Our industry and subject-matter experts produce the highest-quality content to attract tech audiences and deliver quality results for our customers.
We engage the full tech-buying team, providing engagement throughout the buying journey.
We have the resources to help you reach the right technology buyers when they are researching the topics you want to discuss.
Why Partner with IDG?
We use our quality content, domain expertise, relationships, and first-party data to apply value across our customers’ entire marketing stack. No other company can say this. Whether it is with research, content marketing, creative services, awareness, consideration, demand generation, or a fully-integrated program, our audience knowledge and marketing expertise allow us to create solutions that resonate and are effective at engaging buyers across the tech ecosystem. When you work with IDG, we put quality to work for you.
Unique marketing services
Of tech decision-makers
have watched a tech-
related video for
On average ITDMs download 5
resources when researching a
“Engaging tech decision makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. IDG’s ability to create engaging content and events that resonate with this hard to reach audience, is why I partner with them.“Bill Green, Marketing Manager, NetApp
B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.
Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.
CIO Digital Magazine
The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.
CIO Think Tank
The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.
You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Shape the market conversation and drive thought leadership with the Crowdsourced Content program.
CSO50 Digital Magazine
The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
IDG Event Services
Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.
Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.
Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.
Insightful and timely research based on leading views, which then positions you as a market visionary and leader.
Monthly Tech Spotlight
The Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.
For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.
Podcast Series from IDG
This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.
Popular Demand with Triblio
This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.
IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.
Showcase your content within the native editorial crawl across IDG owned and operated sites.
Context matters. Generate awareness and increase mindshare for your brand & products.
Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.
Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!