Quality Content in the Right Context

IDG’s premium editorial content is recognized around the world by millions of business and technology executives and enthusiasts as a trusted resource of technical insights, thought leadership, product reviews and more. We use a data-driven content strategy to reach technology buyers in trusted environments. And we provide vendors with access to those environments as they seek to help professionals make informed technology purchasing decisions.

Reach Your Audience Via
Digital Advertising

Reach your target audience in a trusted environment relevant to technology.

Content Sponsorships

Share your message by sponsoring editorial, video and podcasts series.

Digital Magazines

Capture the attention of your target in the digital editions of CIO, CSO, Macworld and PCWorld publications.


Leverage our private marketplace and programmatic guaranteed solutions.

Our Media Capabilities

1st Party Data

Access to our unique declared, qualified audience data ensures that your campaign will reach only your target audience segment.

Relevant Content

Our best-in-class content for decision-making professionals can help you align your messaging within relevant content for maximum impact.

Trust & Respect

Our success links back to trust and respect with our audience of tech buyers, allowing us to be your gateway.

Why Partner with IDG?

The foundation of IDG’s value lies with our editors and quality content. Our editorial mission is to inform, inspire and entertain our audience, which comprises the most important tech decision-makers and influencers around the world. Our industry and subject-matter experts stay on the cutting edge by addressing the distinct informational needs and perspectives that are of interest and value to our audience of tech buyers. Our writers’ breadth of knowledge and unparalleled expertise position them to produce the most relevant and trustworthy content across our media brands. In return for quality content, audiences willingly give us their personal data. It is these direct relationships that make IDG the premier partner to help build the strongest bridges between technology buyers and sellers.

Key Stats

Years of technology content expertise


Annual unique site visitors


Core enterprise IT keywords rank in the top 5 on Google searches

Publisher’s Data; Google Analytics

B2B Page One

Elevate your messaging through highly-searched, topic-relevant editorial content.

B2C Digital Issue Sponsorships

Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.


IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Buyer Insights

Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.

CIO Digital Magazine

The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.

CIO Think Tank

The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.

Content Syndication

You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.

Crowdsourced Content

Shape the market conversation and drive thought leadership with the Crowdsourced Content program.

CSO50 Digital Magazine

The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.

Custom Webcast

Increase engagement to your marketing assets with a custom designed webcast.

eGuide Sponsorship

Leverage award-winning content to capture qualified leads and fill your sales pipeline.

IDG Event Services

Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.

Influencer Outreach

Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.

Infographic Creation

Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.


Lead nurturing based on content and topical interest.


Insightful and timely research based on leading views, which then positions you as a market visionary and leader.


For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.

Podcast Series from IDG

This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.

Popular Demand with Triblio

This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.

Programmatic Solutions

IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.

Review Boost

Boost exposure of your IDG editorial review.

Sponsored Posts

Showcase your content within the native editorial crawl across IDG owned and operated sites.

Traditional Banners

Context matters. Generate awareness and increase mindshare for your brand & products.

Virtual Events

Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.

Virtual Roundtable

Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!

Virtual Summit Series

This virtual event series combines IDG’s technology and content expertise, professional event hosts, and first-class recruitment practices for the ultimate online experience.