Demand Generation

Popular Demand with Triblio

This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.

Branding/Awareness, Demand Generation

Neon

For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.

Branding/Awareness, Demand Generation

Over-The-Top Media

IDG's OTT Media reaches engaged technology buyers while they stream their favorite shows.

Branding/Awareness, Demand Generation

Sales Development Services

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Demand Generation

InStream Video Ads

IDG's InStream Video Ads generate quality video views and drives traffic to your landing page.

Branding/Awareness, Demand Generation

Virtual Summit Series

This virtual event series combines IDG’s technology and content expertise, professional event hosts, and first-class recruitment practices for the ultimate online experience. 

Demand Generation, Engagement, Thought Leadership

BANT

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Branding/Awareness, Demand Generation

Virtual Events

Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.

Demand Generation, Engagement, Thought Leadership

CSO50 Digital Magazine

The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.

Branding/Awareness, Demand Generation

Custom Webcast: Analyst Perspective

Encourage exploration and interaction with program content to explain and reinforce your message with the addition of an IDC analyst to your webcast.

Branding/Awareness, Demand Generation, Thought Leadership

Buyer Insights

Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.

Branding/Awareness, Demand Generation

ABM360®

IDG’s suite of account based marketing services helps you build stronger relationships with your most valued customers and prospects with highly targeted and personalized interactions at scale.

Branding/Awareness, Demand Generation