ABM360®
IDG’s suite of account based marketing services helps you build stronger relationships with your most valued customers and prospects with highly targeted and personalized interactions at scale.
Branding/Awareness, Demand Generation
Awards Programs
Today’s companies need to engage with customers in new and different ways, and one of the best opportunities to boost that engagement is with an awards program publicly honoring your customers’ business achievements.
Branding/Awareness, Demand Generation, Engagement, Thought Leadership
B2B Page One
Elevate your messaging through highly-searched, topic-relevant editorial content.
Branding/Awareness, Thought Leadership
B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
Branding/Awareness
B2C Tech Interscroller
This engaging 300x600 or 300x250 custom banner features reactive animation and visual effects to communicate an awareness message.
Branding/Awareness
BANT
IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.
Branding/Awareness, Demand Generation
Blogger Vault
Deliver additional content to your audience by leveraging influential bloggers.
Branding/Awareness
BrandPost Classic
Showcase your thought leadership on a selected topic with the native approach of a blog. These sponsored blogs provide a similar experience as a typical IDG editorial blog, but use your branded content.
Engagement, Thought Leadership
BrandPost Custom Content
Don't have time or resources to dedicate to BrandPost? Let IDG Strategic Marketing Services help with their content creation services.
Thought Leadership
Buyer Insights
Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.
Branding/Awareness, Demand Generation
Case Study Lead Generation
Provides peer-to-peer credibility and showcases your solutions in your customers’ context which becomes the foundation to build a relationship with your audience.
Demand Generation
CIO 100 Symposium & Awards
This executive-level symposium focuses on how to develop, implement and capitalize on innovation through keynotes, sessions, roundtables and more. CIO 100 also recognizes and celebrates the top 100 innovative companies of the year.
Branding/Awareness, Engagement, Thought Leadership
CIO Digital Magazine
The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.
Branding/Awareness, Demand Generation
CIO Think Tank
CIO Think Tank brings together 8-10 CIOs from large enterprises in an intimate and non-competitive setting to discuss a single technology topic to allow for a deep, fruitful discussion among a formidable group of thought leaders.
Thought Leadership
CIO Virtual Think Tank
The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.
Engagement, Thought Leadership
Co-Branded Email Blasts
Leverage the IDG brands to get your organization’s name, brand and solutions noticed ... and read!
Branding/Awareness
Content Assessment
Gap analysis of where you were, where you are, and where you are going, with a content solution roadmap.
Branding/Awareness
Content Reel
Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.
Branding/Awareness, Demand Generation
Content Socialization
Amplify the reach of your latest and greatest content assets with socialization.
Branding/Awareness, Engagement