Product Specs

Solutions to Fill Your Pipeline

Our unique product specs highlight extensive opportunities with our premium B2B and B2C editorial brands, vetted for quality. Each brand has a distinct editorial voice, attracting audiences with differing interests and purchase intent. Use the filters below to refine your search.

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ABM360®

IDG’s suite of account based marketing services helps you build stronger relationships with your most valued customers and prospects with highly targeted and personalized interactions at scale.

Branding/Awareness, Demand Generation

Awards Programs

Today’s companies need to engage with customers in new and different ways, and one of the best opportunities to boost that engagement is with an awards program publicly honoring your customers’ business achievements.

Branding/Awareness, Demand Generation, Engagement, Thought Leadership

B2B Page One

Elevate your messaging through highly-searched, topic-relevant editorial content.

Branding/Awareness, Thought Leadership

B2C Digital Issue Sponsorships

Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.

Branding/Awareness

B2C Tech Interscroller

This engaging 300x600 or 300x250 custom banner features reactive animation and visual effects to communicate an awareness message.

Branding/Awareness

BANT

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Branding/Awareness, Demand Generation

Blogger Vault

Deliver additional content to your audience by leveraging influential bloggers.

Branding/Awareness

BrandPost Classic

Showcase your thought leadership on a selected topic with the native approach of a blog. These sponsored blogs provide a similar experience as a typical IDG editorial blog, but use your branded content.

Engagement, Thought Leadership

BrandPost Custom Content

Don't have time or resources to dedicate to BrandPost? Let IDG Strategic Marketing Services help with their content creation services.

Thought Leadership

Buyer Insights

Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.

Branding/Awareness, Demand Generation

Case Study Lead Generation

Provides peer-to-peer credibility and showcases your solutions in your customers’ context which becomes the foundation to build a relationship with your audience.

Demand Generation

CIO 100 Symposium & Awards

This executive-level symposium focuses on how to develop, implement and capitalize on innovation through keynotes, sessions, roundtables and more. CIO 100 also recognizes and celebrates the top 100 innovative companies of the year.

Branding/Awareness, Engagement, Thought Leadership

CIO Digital Magazine

The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.

Branding/Awareness, Demand Generation

CIO Think Tank

CIO Think Tank brings together 8-10 CIOs from large enterprises in an intimate and non-competitive setting to discuss a single technology topic to allow for a deep, fruitful discussion among a formidable group of thought leaders.

Thought Leadership

CIO Virtual Think Tank

The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.

Engagement, Thought Leadership

Co-Branded Email Blasts

Leverage the IDG brands to get your organization’s name, brand and solutions noticed ... and read!

Branding/Awareness

Commercial/Narrative Video

Generate brand awareness through storytelling with Commercial/Narrative video.

Branding/Awareness

Content Assessment

Gap analysis of where you were, where you are, and where you are going, with a content solution roadmap.

Branding/Awareness

Content Reel

Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.

Branding/Awareness, Demand Generation

Content Socialization

Amplify the reach of your latest and greatest content assets with socialization.

Branding/Awareness, Engagement