B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
B2C Tech Interscroller
This engaging 300x600 or 300x250 custom banner features reactive animation and visual effects to communicate an awareness message.
Deliver additional content to your audience by leveraging influential bloggers.
Showcase your thought leadership on a selected topic with the native approach of a blog. These sponsored blogs provide a similar experience as a typical IDG editorial blog, but use your branded content.
BrandPost Custom Content
Don't have time or resources to dedicate to BrandPost? Let IDG Strategic Marketing Services help with their content creation services.
Co-Branded Email Blasts
Leverage the IDG brands to get your organization’s name, brand and solutions noticed ... and read!
Generate brand awareness through storytelling with Commercial/Narrative video.
Amplify the reach of your latest and greatest content assets with socialization.
You've invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Shape the market conversation and drive thought leadership with the Crowdsourced Content program.
Increase engagement to your marketing assets with a custom designed webcast.
Custom Webcast: Analyst Perspective
Encourage exploration and interaction with program content to explain and reinforce your message with the addition of an IDC analyst to your webcast.
Generate exposure and launch multiple panels from the leaderboard position upon mouse over. Panels can feature multiple assets, dive deep into 1 asset or display RSS feeds.
Editorial B2C Newsletter Sponsorships
Leverage IDG’s trusted B2C newsletters to get your organization’s message noticed through contextually relevant sponsorships.
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
Enhanced Content Spotlight
While providing a consistent brand message, this ad unit starts with animation and provides more information upon roll over.
Expandable Billboard Ad Unit
Foster brand awareness and engagement with this interactive banner that expands to a canvas on your screen.
Fireplace uses the exterior real estate on each side of the homepage to enhance your campaign and step up your branding efforts.
Go Big Video
This expandable ad unit uses a video library and social sharing tools to drive engagement.
Home Page Roadblock
Raise brand awareness with this high impact branding opportunity. A Roadblock allows you to have ownership of the leaderboard and IMU ad units on a site’s home page or category page.