B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
Showcase your thought leadership on a selected topic with the native approach of a blog. These sponsored blogs provide a similar experience as a typical IDG editorial blog, but use your branded content.
BrandPost Custom Content
Don't have time or resources to dedicate to BrandPost? Let IDG Strategic Marketing Services help with their content creation services.
Co-Branded Email Blasts
Leverage the IDG brands to get your organization’s name, brand and solutions noticed ... and read!
Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.
You've invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Shape the market conversation and drive thought leadership with the Crowdsourced Content program.
Increase engagement to your marketing assets with a custom designed webcast.
Custom Webcast: Analyst Perspective
Encourage exploration and interaction with program content to explain and reinforce your message with the addition of an IDC analyst to your webcast.
Generate exposure and launch multiple panels from the leaderboard position upon mouse over. Panels can feature multiple assets, dive deep into 1 asset or display RSS feeds.
Editorial B2C Newsletter Sponsorships
Leverage IDG’s trusted B2C newsletters to get your organization’s message noticed through contextually relevant sponsorships.
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
Expandable Billboard Ad Unit
Foster brand awareness and engagement with this interactive banner that expands to a canvas on your screen.
Fireplace uses the exterior real estate on each side of the homepage to enhance your campaign and step up your branding efforts.
Home Page Roadblock
Raise brand awareness with this high impact branding opportunity. A Roadblock allows you to have ownership of the leaderboard and IMU ad units on a site’s home page or category page.
IDG Event Services
Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.
This expanding unit takes advantage of an XL leaderboard and large expansion.
Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.
Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.
Infotorial Ad Unit
Communicate your brand story while providing valuable insights.