B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
Branding/Awareness
B2C Tech Interscroller
This engaging 300x600 or 300x250 custom banner features reactive animation and visual effects to communicate an awareness message.
Branding/Awareness
Blogger Vault
Deliver additional content to your audience by leveraging influential bloggers.
Branding/Awareness
BrandPost Classic
Showcase your thought leadership on a selected topic with the native approach of a blog. These sponsored blogs provide a similar experience as a typical IDG editorial blog, but use your branded content.
Engagement, Thought Leadership
BrandPost Custom Content
Don't have time or resources to dedicate to BrandPost? Let IDG Strategic Marketing Services help with their content creation services.
Thought Leadership
Co-Branded Email Blasts
Leverage the IDG brands to get your organization’s name, brand and solutions noticed ... and read!
Branding/Awareness
Content Reel
Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.
Branding/Awareness, Demand Generation
Content Socialization
Amplify the reach of your latest and greatest content assets with socialization.
Branding/Awareness, Engagement
Content Syndication
You've invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Branding/Awareness, Demand Generation
Crowdsourced Content
Shape the market conversation and drive thought leadership with the Crowdsourced Content program.
Branding/Awareness, Engagement, Thought Leadership
Custom Webcast
Increase engagement to your marketing assets with a custom designed webcast.
Branding/Awareness, Demand Generation, Thought Leadership
Custom Webcast: Analyst Perspective
Encourage exploration and interaction with program content to explain and reinforce your message with the addition of an IDC analyst to your webcast.
Branding/Awareness, Demand Generation, Thought Leadership
Drop Tab
Generate exposure and launch multiple panels from the leaderboard position upon mouse over. Panels can feature multiple assets, dive deep into 1 asset or display RSS feeds.
Branding/Awareness, Demand Generation
eGuide Sponsorship
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
Demand Generation, Thought Leadership
Enhanced Content Spotlight
While providing a consistent brand message, this ad unit starts with animation and provides more information upon roll over.
Branding/Awareness
Expandable Billboard Ad Unit
Foster brand awareness and engagement with this interactive banner that expands to a canvas on your screen.
Branding/Awareness
Explorer from IDG
Delivering unique, customer-sourced insights, Explorer from IDG combines the best of both worlds-- the ability to ask exploratory, open-ended discovery questions and the value that comes with projectable quantitative research.
Demand Generation, Thought Leadership
Fireplace Ad
Fireplace uses the exterior real estate on each side of the homepage to enhance your campaign and step up your branding efforts.
Branding/Awareness