Product Specs

Solutions to Fill Your Pipeline

Our unique product specs highlight extensive opportunities with our premium B2B and B2C editorial brands, vetted for quality. Each brand has a distinct editorial voice, attracting audiences with differing interests and purchase intent. Use the filters below to refine your search.

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B2C Digital Issue Sponsorships

Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.

Branding/Awareness

BrandPost Classic

Showcase your thought leadership on a selected topic with the native approach of a blog. These sponsored blogs provide a similar experience as a typical IDG editorial blog, but use your branded content.

Engagement, Thought Leadership

BrandPost Custom Content

Don't have time or resources to dedicate to BrandPost? Let IDG Strategic Marketing Services help with their content creation services.

Thought Leadership

Co-Branded Email Blasts

Leverage the IDG brands to get your organization’s name, brand and solutions noticed ... and read!

Branding/Awareness

Content Reel

Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.

Branding/Awareness, Demand Generation

Content Syndication

You've invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.

Branding/Awareness, Demand Generation

Crowdsourced Content

Shape the market conversation and drive thought leadership with the Crowdsourced Content program.

Branding/Awareness, Engagement, Thought Leadership

Custom Webcast

Increase engagement to your marketing assets with a custom designed webcast.

Branding/Awareness, Demand Generation, Thought Leadership

Custom Webcast: Analyst Perspective

Encourage exploration and interaction with program content to explain and reinforce your message with the addition of an IDC analyst to your webcast.

Branding/Awareness, Demand Generation, Thought Leadership

Drop Tab

Generate exposure and launch multiple panels from the leaderboard position upon mouse over. Panels can feature multiple assets, dive deep into 1 asset or display RSS feeds.

Branding/Awareness, Demand Generation

Editorial B2C Newsletter Sponsorships

Leverage IDG’s trusted B2C newsletters to get your organization’s message noticed through contextually relevant sponsorships.

Branding/Awareness

eGuide Sponsorship

Leverage award-winning content to capture qualified leads and fill your sales pipeline.

Demand Generation, Thought Leadership

Expandable Billboard Ad Unit

Foster brand awareness and engagement with this interactive banner that expands to a canvas on your screen.

Branding/Awareness

Fireplace Ad

Fireplace uses the exterior real estate on each side of the homepage to enhance your campaign and step up your branding efforts.

Branding/Awareness

Home Page Roadblock

Raise brand awareness with this high impact branding opportunity. A Roadblock allows you to have ownership of the leaderboard and IMU ad units on a site’s home page or category page.

Branding/Awareness

IDG Event Services

Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.

Branding/Awareness, Demand Generation, Engagement, Thought Leadership

Inbound Messenger

This expanding unit takes advantage of an XL leaderboard and large expansion.

Branding/Awareness, Demand Generation

Influencer Outreach

Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.

Engagement, Thought Leadership

Infographic Creation

Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.

Branding/Awareness, Thought Leadership

Infotorial Ad Unit

Communicate your brand story while providing valuable insights.

Branding/Awareness, Engagement