ABM360®
IDG’s suite of account based marketing services helps you build stronger relationships with your most valued customers and prospects with highly targeted and personalized interactions at scale.
Branding/Awareness, Demand Generation
Awards Programs
Today’s companies need to engage with customers in new and different ways, and one of the best opportunities to boost that engagement is with an awards program publicly honoring your customers’ business achievements.
Branding/Awareness, Demand Generation, Engagement, Thought Leadership
BANT
IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.
Branding/Awareness, Demand Generation
Buyer Insights
Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.
Branding/Awareness, Demand Generation
Case Study Lead Generation
Provides peer-to-peer credibility and showcases your solutions in your customers’ context which becomes the foundation to build a relationship with your audience.
Demand Generation
CIO Digital Magazine
The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.
Branding/Awareness, Demand Generation
Content Reel
Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.
Branding/Awareness, Demand Generation
Content Syndication
You've invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Branding/Awareness, Demand Generation
CSO50 Conference+Awards
CSO50 Conference+Awards is the national event for security decision-makers and business executives to exchange best practices and challenges. 50 organizations implementing security innovations will be recognized at an awards dinner.
Branding/Awareness, Demand Generation, Engagement, Thought Leadership
CSO50 Digital Magazine
The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.
Branding/Awareness, Demand Generation
Custom Webcast
Increase engagement to your marketing assets with a custom designed webcast.
Branding/Awareness, Demand Generation, Thought Leadership
Custom Webcast: Analyst Perspective
Encourage exploration and interaction with program content to explain and reinforce your message with the addition of an IDC analyst to your webcast.
Branding/Awareness, Demand Generation, Thought Leadership
Drop Tab
Generate exposure and launch multiple panels from the leaderboard position upon mouse over. Panels can feature multiple assets, dive deep into 1 asset or display RSS feeds.
Branding/Awareness, Demand Generation
eGuide Sponsorship
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
Demand Generation, Thought Leadership
Explorer from IDG
Delivering unique, customer-sourced insights, Explorer from IDG combines the best of both worlds-- the ability to ask exploratory, open-ended discovery questions and the value that comes with projectable quantitative research.
Demand Generation, Thought Leadership
IDG Event Services
Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.
Branding/Awareness, Demand Generation, Engagement, Thought Leadership
Inbound Messenger
This expanding unit takes advantage of an XL leaderboard and large expansion.
Branding/Awareness, Demand Generation
InStream Video Ads
IDG's InStream Video Ads generate quality video views and drives traffic to your landing page.
Branding/Awareness, Demand Generation
LeadAccel
Lead nurturing based on content and topical interest.
Branding/Awareness, Demand Generation
MarketPulse
Insightful and timely research based on leading views, which then positions you as a market visionary and leader.
Demand Generation, Thought Leadership