Product Specs

Solutions to Fill Your Pipeline

Our unique product specs highlight extensive opportunities with our premium B2B and B2C editorial brands, vetted for quality. Each brand has a distinct editorial voice, attracting audiences with differing interests and purchase intent. Use the filters below to refine your search.

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B2C Tech Interscroller

This engaging 300x600 or 300x250 custom banner features reactive animation and visual effects to communicate an awareness message.

Branding/Awareness

Content Reel

Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.

Branding/Awareness, Demand Generation

Drop Tab

Generate exposure and launch multiple panels from the leaderboard position upon mouse over. Panels can feature multiple assets, dive deep into 1 asset or display RSS feeds.

Branding/Awareness, Demand Generation

Enhanced Content Spotlight

While providing a consistent brand message, this ad unit starts with animation and provides more information upon roll over.

Branding/Awareness

Expandable Billboard Ad Unit

Foster brand awareness and engagement with this interactive banner that expands to a canvas on your screen.

Branding/Awareness

Filmstrip

Filmstrip is a fully branded, 300x600 ad unit that can house multiple assets, including in-line video and downloadable assets on unique scrolling panels.

Branding/Awareness, Engagement

Fireplace Ad

Fireplace uses the exterior real estate on each side of the homepage to enhance your campaign and step up your branding efforts.

Branding/Awareness

Home Page Roadblock

Raise brand awareness with this high impact branding opportunity. A Roadblock allows you to have ownership of the leaderboard and IMU ad units on a site’s home page or category page.

Branding/Awareness

Inbound Messenger

This expanding unit takes advantage of an XL leaderboard and large expansion.

Branding/Awareness, Demand Generation

Nanosite

Highlights content through all different types of content sections and an integrated lightbox overlay.

Branding/Awareness, Engagement

Programmatic Solutions

IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.

Branding/Awareness, Engagement

Sponsored Text Links

Text links allow advertisers brief text descriptions that take on characteristics of IDG’s editorial content. Simply align your messaging with IDG’s premium B2B audience and drive traffic to your landing page.

Branding/Awareness

Tower Scroller

Capture reader attention with our ad unit that is activated by user scrolling.

Branding/Awareness

Traditional Banners

Context matters. Generate awareness and increase mindshare for your brand & products.

Branding/Awareness, Engagement

Welcome Ads

Get your prospect’s undivided attention with this high impact branding ad unit. Welcome ads display on all sites before displaying content.

Branding/Awareness, Engagement