B2C Tech Interscroller
This engaging 300x600 or 300x250 custom banner features reactive animation and visual effects to communicate an awareness message.
Branding/Awareness
Content Reel
Drive demand with an eye-catching ad located beneath the web header, promoting multiple pieces of content.
Branding/Awareness, Demand Generation
Drop Tab
Generate exposure and launch multiple panels from the leaderboard position upon mouse over. Panels can feature multiple assets, dive deep into 1 asset or display RSS feeds.
Branding/Awareness, Demand Generation
Enhanced Content Spotlight
While providing a consistent brand message, this ad unit starts with animation and provides more information upon roll over.
Branding/Awareness
Expandable Billboard Ad Unit
Foster brand awareness and engagement with this interactive banner that expands to a canvas on your screen.
Branding/Awareness
Filmstrip
Filmstrip is a fully branded, 300x600 ad unit that can house multiple assets, including in-line video and downloadable assets on unique scrolling panels.
Branding/Awareness, Engagement
Fireplace Ad
Fireplace uses the exterior real estate on each side of the homepage to enhance your campaign and step up your branding efforts.
Branding/Awareness
Home Page Roadblock
Raise brand awareness with this high impact branding opportunity. A Roadblock allows you to have ownership of the leaderboard and IMU ad units on a site’s home page or category page.
Branding/Awareness
Inbound Messenger
This expanding unit takes advantage of an XL leaderboard and large expansion.
Branding/Awareness, Demand Generation
Nanosite
Highlights content through all different types of content sections and an integrated lightbox overlay.
Branding/Awareness, Engagement
Programmatic Solutions
IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.
Branding/Awareness, Engagement
Sponsored Text Links
Text links allow advertisers brief text descriptions that take on characteristics of IDG’s editorial content. Simply align your messaging with IDG’s premium B2B audience and drive traffic to your landing page.
Branding/Awareness
Tower Scroller
Capture reader attention with our ad unit that is activated by user scrolling.
Branding/Awareness
Traditional Banners
Context matters. Generate awareness and increase mindshare for your brand & products.
Branding/Awareness, Engagement
Welcome Ads
Get your prospect’s undivided attention with this high impact branding ad unit. Welcome ads display on all sites before displaying content.
Branding/Awareness, Engagement