Product Specs

Solutions to Fill Your Pipeline

Our unique product specs highlight extensive opportunities with our premium B2B and B2C editorial brands, vetted for quality. Each brand has a distinct editorial voice, attracting audiences with differing interests and purchase intent. Use the filters below to refine your search.

Native Playlist

Brand to demand native experience that allows you to build equity around key topics.

Branding/Awareness, Engagement, Thought Leadership

Neon

For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.

Branding/Awareness, Demand Generation

Over-The-Top Media

IDG's OTT Media reaches engaged technology buyers while they stream their favorite shows.

Branding/Awareness, Demand Generation

P1 Complete

P1 Complete surrounds pertinent editorial content with your brand messaging and uses 1st party data to build buyer profiles to drive leads from surging accounts.

Branding/Awareness, Thought Leadership

Perspectives Interview

Two interviews with executives or clients for varying perspectives placed into one video.

Thought Leadership

Podcast Series from IDG

This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.

Branding/Awareness, Thought Leadership

Popular Demand with Triblio

This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.

Branding/Awareness, Demand Generation

Programmatic Solutions

IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.

Branding/Awareness, Engagement

Quality Custom Content

Best position your messaging to key IT decision-makers with expert reviewed content.

Demand Generation, Thought Leadership

Remote/On Location Interview

Delve into your executive’s or customer’s story with our on-location interview.

Thought Leadership

Review Boost

Boost exposure of your IDG editorial review.

Branding/Awareness

Sales Development Services

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Demand Generation

SMartAds

Drive awareness, content engagement and quality traffic to your site with SMartAds.

Branding/Awareness, Demand Generation, Engagement

Social Shout Out

With the Social Shout Out program, sponsors can place their message and call-to-action in the Twitter feeds of our attentive and engaged audience.

Branding/Awareness, Engagement

Sponsored Posts

Showcase your content within the native editorial crawl across IDG owned and operated sites.

Branding/Awareness

Sponsored Text Links

Text links allow advertisers brief text descriptions that take on characteristics of IDG’s editorial content. Simply align your messaging with IDG’s premium B2B audience and drive traffic to your landing page.

Branding/Awareness

Sponsored Webcasts

Take the work out of content development and speaker recruitment by sponsoring a webcast developed entirely by IDG.

Branding/Awareness, Demand Generation, Thought Leadership

Target Account Lead Gen

Drive individual leads from your target accounts list to maintain focus on decision-makers from accounts that matter most.

Branding/Awareness, Demand Generation

Technology Dossier Program

Specifically designed to allow your company to go deep within one solution set, or link together several corporate initiatives in the same piece of content.

Branding/Awareness, Thought Leadership

Tower Scroller

Capture reader attention with our ad unit that is activated by user scrolling.

Branding/Awareness