Demand Generation

Sales Development Services

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Demand Generation

BANT

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Branding/Awareness, Demand Generation

P1 Complete

P1 Complete surrounds pertinent editorial content with your brand messaging and uses 1st party data to build buyer profiles to drive leads from surging accounts.

Branding/Awareness, Thought Leadership

CSO50 Digital Magazine

The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.

Branding/Awareness, Demand Generation

Full Page Takeover

Visually rich, high-impact homepage and point-of-entry presence on premium editorial content. Full Page Takeover of all available ad units complete with page skins and multiple options for top ad unit space .

CIO Digital Magazine

The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.

Branding/Awareness, Demand Generation

LeadAccel

Lead nurturing based on content and topical interest.

Branding/Awareness, Demand Generation

eGuide Sponsorship

Leverage award-winning content to capture qualified leads and fill your sales pipeline.

Demand Generation, Thought Leadership

Case Study Lead Generation

Provides peer-to-peer credibility and showcases your solutions in your customers’ context which becomes the foundation to build a relationship with your audience.

Demand Generation