Account-Based Marketing

ABM360® is an account based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent. IDG can help you build stronger relationships with your most valued customers and prospects with highly targeted and personalized interactions at scale.

Program Details

ABM360® product suite includes

  • Target Account Lead Generation: Drives individual leads from your target accounts list to maintain focus on decision-makers from accounts that matter most.
  • Sonar: A data-enhanced demand generation program which provides actionable sales intelligence at the company and individual decision-maker levels. Sonar intelligence derives intent from IDG’s 1st party data combined with 3rd party data and validates that intent with a BANT-style qualification.
  • Echo: Use Echo to drive awareness and interest from target account lists at scale. Eliminate waste by serving media only to the accounts that matter to marketers and increase your marketing efficacy with dynamic personalization.
  • Custom Content: Collaborative, compelling content to educate and influence prospective customers as they move down the purchasing funnel, precisely-timed and personalized using IDG’s data and research.
  • Category: Account-Based Marketing, Audience, B2B, Demand Generation

View our glossary of ad terms.

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