Account-Based Marketing

ABM360® is an account based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent. IDG can help you build stronger relationships with your most valued customers and prospects with highly targeted and personalized interactions at scale.

Program Details

ABM360® product suite includes:

  • Pipeline Activator
    • Delivers high levels of predictive intelligence—with account level project activity—for your target account list or within a specified technology category
  • Target Account Lead Generation
    • Drives individual leads from your target accounts list to maintain focus on decision-makers from accounts that matter most
  • Category: Account-Based Marketing, Audience, B2B, Demand Generation

View our glossary of ad terms.