Native Ad Unit

Page One offers a media sponsorship for highly searched, top-indexed, and topic-relevant editorial articles from across IDG’s premium B2B technology brands. These curated articles receive among the highest SEO and organic traffic visits year-round, ultimately generating a surge of readers. Promoted through a custom native unit using 1st party data across IDG B2B sites and extended TechNetwork, advertisers gain instant thought leadership and contextual alignment with trending editorial content.

General Specs

Program Details:

  • Editorial categories: AI/Machine Learning; Analytics/Big Data/Data Science; Blockchain; Cloud Computing/Multicloud; Databases; Data Center/Storage/Servers/Networking; IT Leadership/C-Suite; Project Management; SD-WAN; Security; Software Development/DevOps
  • Roadblocks (300×250, 728×90 & 900×250) of  min. 3 articles.
    • 100% roadblocked sponsorship for duration of impression goal delivery.
    • Own all ad slots on articles except welcome ads
  • PLUS your choice of either Native or Display media:
    • 300×250 non-expanding, native unit “Powered by” sponsored
      • IDG developed ad that features and links to 3 topically based articles
    • 300×250 & 728×90 client-supplied banners targeted across IDG B2B & extended TechNetwork driving traffic to client landing page

Deliverables

  • Custom Ad Unit (300×250 non-expanding, native unit “Powered by” sponsored)
    • IDG developed ad that features 3 topically based articles
  • Client-supplied roadblocks (300×250, 728×90 & 970×250) of min. 3 articles
    • 100% roadblocked sponsorship for duration of impression goal delivery
    • Only (1) set of creative accepted for all article roadblocks: *Article Roadblocks include global site traffic

Program Schedule

Ads remain live until impression goal is met (estimated timeframe is 1 month)

Reporting

Impressions, Clicks, CTR%, Interactions, IR%, Avg. Time on Unit, Expansion Rate (if applicable), Asset clicks (broken out by asset) (Data sources: 1st party DFP [impressions delivered/Celtra for interaction level data)

  • Category: Ad Units, B2B
  • Type: Native Advertising, The Network

View our glossary of ad terms.

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