Editorial

Expand brand awareness to a loyal, global audience of consumers and tech enthusiasts by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser. Each includes 3 full-page ads and a cover wrap ad in the digital publication of your choice. Elevate your branding and influence with high impact creative, and reach subscribers across the world.

Program Details

  • Take your brand awareness to the next level and engage an audience of 143,000 paying subscribers by becoming an exclusive sponsor of PCWorld or Macworld.
  • Showcase impactful creative placed in leading tech digital publications, extending your visibility and outreach.
  • Access to 59,000 PCWorld or 84,000 Macworld paying subscribers.
  • In addition to viewing the digital versions on their desktop, subscribers can take the publications on the go via iTunes, Kindle, Nook, Google Play, Texture, Zinio, Flipster and Magzter.
  • Exclusive to 1 advertiser per magazine/month
  • 3 full-page ads in the selected digital magazine (hi-res, 6.5 in. x 8.5 in.).
  • Sponsor logo on the 1 cover wrap (hi-res, 6.5 in. x 2.2 in.).

Implementation Notes & Best Practices

  • Rough ad count: 2.5 weeks before the issue is released.
  • Final count: 1.5 weeks before the publication date.
  • Ad materials: due 8 days prior to the publication date.

Client-Supplied

  • Company logo in high-res format.
  • Ad content
  • Landing page URL

Reporting

Subscriber and open rates for the month(s) sponsored.

  • Category: Audience, B2C, Media Brands
  • Brand: Macworld, PCWorld

View our glossary of ad terms.

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