Sometimes a lead needs that extra level of qualification before your busy sales team is ready to follow up. If you don’t have an in-house telemarketing team, that necessary step could be missing. IDG’s BANT program allows you to dive deeper into a lead to uncover Budget, Authority, Need and Timing – qualifiers that can be challenging to confirm via an organic lead generation.
- Client provides assets, abstracts &
finalized BANT questions/answers
- Telemarketing team creates a phone transcript to be reviewed/approved by client
- Client starts to receive weekly lead reports in Excel two weeks after script approval