Ad Unit

The billboard is a large 970×250 Rising Star ad unit that displays in the ticker position. One of the Billboard unique features is the integration of a “Close Ad” button.  The Close Ad button will collapse 100% of the Billboard ad and leave a “Show Ad” button that will redisplay the ad on user click. We also offer an alternate close state, which displays as ticker creative at 970×34.

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Initial Dimensions

970x250 (initially expanded), collapses to 'show' button or ticker size 970x34

Expanded Dimensions

970x250

IDG Enterprise Build Time (working days)

10

Implementation Notes & Best Practices

The billboard ad displays in the ‘ticker’ position below the navigation. This unit is considered a road-block and includes the IMU and secondary leaderboard position (below the fold). The primary leaderboard position is trafficked as a clear pixel and is blank.

Client-Supplied

IMU & Leaderboard (included with billboard)

  • IMU 300×250 .swf, .jpg, or .png. If IDGE build, please provide .fla and related fonts (AS3 only).
  • Leaderboard (secondary position below the fold), 728×90.

970×250 Billboard Element

  • Dimensions: 970×250
  • Format: PNG, JPG or GIF.
  • Expansion: No expansion.
  • Ad Click through opens into new browser
  • Must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)

“Close Ad X” Button

  • “Close Ad X” button will collapse 100% of the Billboard ad and leave a “Show Ad” button that will redisplay the ad on user click.
  • When a user clicks “Close Ad X”, the ad will disappear, page content will push up, and a “Show Ad” button will be placed in the center of the page.
  • When a user clicks “Show Ad”, the ad will reappear, page content will push back down, and a “Close Ad X” button will appear on the top right corner of the Billboard ad.

“Show Ad” Button (if using Close Ad button)

  • 88×31 to include show ad text with icon.  No border required.

Alternate to Show Ad Button: Ticker

  • Client may elect to use a 970×34 ticker size as a collapsed state in lieu of the small ‘show ad’ button. JPG, GIF or PNG.

970×250 Backup Image

  • Format: .GIF / .JPG
  • File size: 50k
  • Animation: Maximum allowed animation time: 15 sec

Content options if built by IDGE:

A. RSS Feeds

  • Provide RSS links to feeds such as blogs or news.
  • User names for Facebook or Twitter if desired
  • No hashtag filtering.
  • All feeds must be set to Public.

B. Social Media Icons

  • Please specific which social media icons and provide user names/links to each.

C. Video (see also video requirements for both IDGE and client build below)

  • A non-expanding 320×200 creative OR a video in 4:3 or 16:9 formats.
  • Please provide YouTube links, URL to file, or actual video files  (.mp4).
  • Optional poster image: 320×200

D. Assets

  • Provide 1-3 assets displayed as list of titles (i.e., Webcasts, Case Studies and/or White Papers).
  • Asset detail displays when user clicks on title.
  • Titles: 40 – 50 characters including spaces
  • Teasers: 160 characters including spaces. Includes call-to-action.
  • Thumbnail: 180×138
  • Destination URL to asset or PDF of asset. Assets may be gated or ungated.

Video/Audio Requirements (IDGE or client build)

  • A non-expanding 320×200 creative OR a video in 4:3 or 16:9 formats.
  • Please provide YouTube links, URL to file, or actual video files  (.mp4).
  • Optional poster image: 320×200
  • Autoplay Animation/Video:  30 seconds
  • Video Controls must be present:  Play/Pause, Volume Control or Mute/Un-mute buttons are required.  Time Scrubber & Replay button are suggested but not required.
  • Audio must be user-initiated and never automatic.
  • Audio controls must be present.
  • If audio is used, creative must include an On/Off switch for users.
  • Audio insertion into Flash file may begin no earlier than the second frame.

 

Original Video Formats

.mp4, Youtube Link

Maximum # of Assets

Varies

Max Initial File Load Size

50K

Subsequent Max Polite File Load Size

Up to 1MB

Max Video & Animation Frame rate

24 fps

Maximum Animation Length

15 sec., not including video

Reporting

If client provides creative, reporting will be made through Doubleclick. If ad is created by IDGE, reporting will be made through Flite.

  • Category: Ad Units, Audience, B2B, B2C, Demand Generation, Display, Marketing Services
  • Type: Content Services, Lead Generation

View our glossary of ad terms.

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