Content

Peers are ranked as the top resource relied on at every stage of the purchase process. And case studies rank among the top information types relied upon at every stage of the purchase process. Put that together and case studies provide invaluable peer-to-peer credibility and showcase your solutions in your customers’ context. These programs let you use case studies as the foundation which to build a relationship with your audience.

General Specs

  • One Case Study (100% custom developed vendor client interview document). Client supplied customer. Delivered in PDF format
  • Leads (standard business card only, 150 total)
  • Contact a sales representative to learn about the Power Pack and Triple Play options

Deliverables

Case Study: A custom developed, professionally written and designed document which includes all concept, outline, writing, editing, design and layout.

  • One, four page White Paper
  • PDF format
  • Posted on IDG Enterprise brand websites

Lead Generation: Guaranteed lead quantities for your Case Study

  • 150 leads* over 90 days
  • Standard business card data collected

Case Study + Lead Gen Power Pack

Custom Webcast: IDG Enterprise Strategic Marketing Services professionally moderated and produced audio Webcast.

  • Client supplies the speakers, customer and the presentation
  • IDG Enterprise SMS moderator will speak to the findings of the Case Study and moderate a lively discussion
  • 20-45 minute audio on-demand Webcast

Lead Generation: Guaranteed lead quantities for your Case Study and
Webcast

  • 300 leads* over 90 days
  • Standard business card data collected

Program Schedule

In-Market Duration: 12 weeks
Production Timeline: 4-8 weeks

Upgrade Options

  • Longer form case study
  • e-Book case study format (interactive PDF or PWF)
  • Additional lead criteria
  • e-Newsletters
  • Supplemental articles
  • Category: Audience, B2B, Marketing Services

View our glossary of ad terms.

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