A detailed overview of your content shortfalls, and insight into where you can offer new, more valuable content that will position your company as a thought leader in the marketplace! IDG will conduct an assessment of your supplied assets and compare the alignment of content types to the IT purchase process. Assessment includes a review of each asset for clarity, title appeal, length, time period, and how each piece relates to your value proposition. Also includes content mapping and a gap analysis to determine the content types that are needed or lacking.