Ad Unit

Located directly beneath the web header, these ads promote multiple pieces of sponsor content. Web site visitors see rotating asset titles that fade in or slide in one by one. On click, the unit expands to reveal detailed information, including thumbnails, abstracts, links or video.

Program Details

*Program includes one creative version. Additional versions or a refresh will incur a $500 charge

Initial Dimensions

970x55

Expanded Dimensions

970x250

IDG Build Time (working days)

7 - 10 days from when creative is received.

Implementation Notes & Best Practices

GENERAL SPECS

  • Runs in topic areas or home page.
  • Provide 3 – 5 assets (i.e., Webcasts, Case Studies and/or White Papers, Video).

Content & Requirements:

  • Overall design can be developed by IDGE or client/agency with guidance from IDGE to ensure design is compatible with functionality
  • Any change in functionality or template will require custom development charges and additional development time

Banner (collapsed) with logo and asset titles

  • Titles – 50 – 80 characters max for asset title (required). Banner Image: 970×55.

Expanded Banner

  • Include headline and summary for IDGE hosted leadgen, client hosted assets or other
    external link

Client-Supplied

  • Logo in .eps or hi-resolution .jpg format.
  • Branding guidelines, color palette and fonts (if available).

Assets

Banner (collapsed) with logo and asset titles

  • Titles – 50 – 80 characters max for asset title (required). Banner Image: 970×55.
  • Client provides logo in hi-res eps format, background imagery and call-to-action

Expanded Banner

  • Include headline and summary for IDGE hosted leadgen, client hosted assets or other
    external link
  • Titles: 40-50 characters including spaces
  • Teasers: 150-200 characters max including spaces and call-to-action
  • Destination URL to asset or PDF of asset.
  • Branding image (optional): PSD, JPG, or GIF  to be placed in the background of the expanded panel

Video Option

  • A non-expanding 320 x 200 creative OR a video in 4:3 or 16:9 formats, plays in unit
  • Video Format: MPEG, MOV or YouTube. 10 MB max file size

Reporting

  • Impressions and clicks reporting available
  • Lead reports will be sent 1 week from the campaign launch and will be formatted in excel. Reports will be delivered thereafter on a weekly basis until the lead goal or end date has been met.
  • If lead report template is applicable, please send prior to campaign launch. 
  • Clients are allowed to provide up to five competitors to be removed from the weekly lead reports at the start of a campaign.
  • Provide contact information for individuals who will receive the lead reports (if applicable).

Original Video Formats

.mpg, .mov, Youtube Link

Maximum # of Assets

5

Z-Index Range

5,000 - 1,999,999

Submission Lead-Time

7 - 10 days

Reporting

Clickthrough: Any click within the ad that links a user to an outside URL. Note that clicks that lead to a download are considered Clickthroughs as well.

Clickthrough Rate (CTR): A derived metric that measures the number of Clickthroughs per ad Impression. The CTR for an ad is calculated as: [Total Clickthroughs] / [Total Impressions]. Note that it is possible to have multiple Clickthroughs for a single Impression.

Close: An event triggered when a lightbox is closed.

Collapse: An event triggered when an expansion unit is closed (i.e. when the ad is collapsed).

Engagement: An Impression with at least one user-initiated event. An Engagement is triggered when the first user-initiated event is recorded for an ad, which is typically when a user hovers over the ad for one second or more (i.e. a Rollover). There can only be one Engagement per Impression.

Engagement Rate (ER): A derived metric that measures the percentage of Impressions that result in an Engagement. It is calculated as:
[Total Engagements] / [Total Impressions]

Expand: An event triggered when an expansion unit is opened (i.e. when the ad is expanded).

Follow: An event triggered when the Twitter “Follow” button is clicked.

Impression: An event triggered when an ad is initially loaded. The Flite platform tracks the total number of Impressions for each ad.

Interaction: An event captured in which a user directly interacts with an ad (i.e. a user-initiated event). Some common examples of Interactions are Clickthroughs, Scrolls, Shares, and Video Plays.

Interactions per Engagement: A derived metric that measures the average number of Interactions for each Engagement. It is calculated as:
[Total Interactions] / [Total Engagements]
Since each Engagement (by definition) includes at least one Interaction, this ratio will always be greater than or equal to 1.

Interaction Rate (IR): A derived metric that measures the ratio between the total number of Interactions and the total number of Impressions for an ad. This is calculated as:
[Total Interactions] / [Total Impressions]

Open: An event triggered when a lightbox is opened.

Play: An event triggered when a video begins playing in the ad. This can be an Interaction if a user starts the video play, or an Automatic Event if the video starts playing automatically.

Rollover: An event triggered when the user’s mouse hovers over the ad for one second or more.

Scroll: An event triggered when a scrollbar is engaged for the first time. If you engage the same scrollbar multiple times, only the first scroll will be tracked.

Share: An event triggered when the user initiates a share to a social network (Twitter, LinkedIn, Yahoo!, others) or to SMS/email. Items that can be shared include but are not limited to the entire ad, YouTube videos, links within the ad, mobile applications, feeds, and images. Please note that not all of these items can be shared on every medium.

Share Clicked: An event triggered when somebody clicks on a URL that was shared through your ad via a Share event or a QR code referral. This is a special event (it is neither an Interaction nor an Automatic Event), because it happens outside of the ad. Note that an ad will often have more (sometimes many more) Share Clicked events than Share events, because a single Share can generate multiple Share Clicked events. In addition, note that while a QR code scan from your ad is not tracked as a Share event, it will nevertheless generate Share Clicked events when the referred URL is clicked.

Tab Click: An event triggered when a tab is selected. This can be an Interaction if a user triggers the tab switch, or an Automatic Event if the ad is programmed to switch tabs automatically.

Time on Unit: The amount of time that a user spent interacting with an ad. This is measured as the amount of time between the user’s first and last Interaction with the ad Impression. If a video started via a Play Interaction continues to play beyond the time of the last Interaction, the Time on Unit will extend to the time that the video stops playing.

Video Play: See Play.

  • Category: Ad Units, Audience, B2B, B2C, Demand Generation, Display
  • Type: Lead Generation

View our glossary of ad terms.

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