Custom Webcast

IDG’s Custom Webcasts encourage exploration and interaction with program content to explain and reinforce your brand message. They provide additional context to your marketing assets and allow the viewer to make an immediate connection with your brand.



  • FORMAT: 20-45 minutes, audio or video, on-demand or live.
  • CONTENT & MODERATION SERVICES: professional editorial moderation, ongoing editorial guidance and support, client-supplied presentation and speakers.
  • PLATFORM & PRODUCTION: experienced webcast producer, all production logistics, customer service and support.
  • SYNDICATION & LEAD GENERATION: webcast hosted for 90 days, 150 leads*
    guaranteed over 90 days.
  • REPORTING & DELIVERABLE FILE: weekly webcast registration reports, final event reports, and downloadable webcast link.


Both industry tech analysts and webcasts rank very high as content used during the tech purchase process, so this offering packs twice the punch!¹ Partnering with sister company IDC, we will kick off the webcast with a 30-minute presentation by an IDC analyst, followed by the client presentation and Q&A. The 60-minute webcast will be branded and marketed as client-sponsored, featuring IDC as a leading speaker on the topic, in conjunction with the client’s supplied speaker.


*standard lead filters (North America-only), no qualifiers

Program Schedule

  • Production: 5-6 weeks
  • In-Market Duration: 12 weeks

Upgrade Options

  • Webcast content development services
  • Additional speaker involvement/acquisition