Quality Custom Content

Tailor your marketing message with IDG’s editorially-driven brands through Quality Custom Content to help educate customers and prospects throughout the technology buyer’s journey. Paired with lead generation programs across IDG’s websites, the custom high-value content developed by IDG will position your brand as the leading solution for your customers.

General Specs


  • 100% custom content on an in-depth single sponsor-selected topic with design/layout; 400 words per page (PDF format)

Production: 6-8 weeks


  • Includes Q&A script development and interview resulting in a 1-page editorially stylized Viewpoint with design/layout; 400 words (PDF format)
  • Client supplies (1) interviewee, i.e., executive, partner or customer
  • Production: 4-6 weeks


  • One, 10-page PDF with layout/design (5 pages of newly commissioned custom content; 5 pages of licensed repurposed existing IDG editorial or client-supplied content); 400 words per page
  • Production: 6-10 weeks


White Paper: A custom developed and professionally written and designed document which includes all concept, outline, writing, editing, design and layout.

  • One, four page White Paper
  • PDF format

Lead Generation: Guaranteed lead quantities for your White Paper

  • 300 leads* over 90 days
  • Standard business card data collected

Social: SMS Custom White Papers now include social copy with a suggested Tweet, Facebook and LinkedIn post which will be provided to the client upon white paper completion.


Power Pack:

  • Same as above PLUS –
  • CUSTOM WEBCAST: Strategic Marketing Services professionally moderated and produced audio Webcast.
    • You supply the speakers, customer and the presentation
    • Our moderator will speak to the findings of the White Paper and moderate a lively discussion
    • 20-45 minute audio-on-demand Webcast
  • LEAD GENERATION: Guaranteed lead quantities for your White Paper and Webcast
    • 550 leads over 90 days (aggregate total)
    • Standard business card data collected

Program Schedule

Power Pack –

  • In-Market Duration: 12 weeks
  • Production Timeline: 8-10 weeks

Upgrade Options

  • Longer form White Paper
  • e-Book White Paper format (interactive PDF or PWF)
  • Additional lead criteria
  • e-Newsletters
  • Executive Roundtable events