Customer Meetings & Conferences

Elevate Your Customer Meetings

Your customer meetings and conferences are one of the most powerful ways to connect with your top clients and prospects throughout the year. However, if you’re like most tech marketers, you don’t have the resources to make these events as impactful as they could—or should—be. In fact, 68% of tech content marketers say their biggest challenge is creating content that appeals to multi-level roles within the target audience.*

Let the power, influence and expertise of IDG’s B2B brands help you attract a higher level audience, supplement your content with 3rd party research and perspective, and recruit dynamic speakers—all while creating additional value for your most coveted targets.

(*Source: Technology Content Marketing 2019 – Benchmarks, Budgets & Trends)

Sponsor Benefits

We can provide powerful keynotes or customized embedded tracks specific to your theme, industry, or technology. A mix of formats and topics are available including morning or afternoon sessions, breakfast or dinner roundtables,  panel discussions and more. We will work with you to decide on the most lucrative format for your event and make sure that it gets executed flawlessly.



  • Research-based thought leadership keynote(s) from our internal Speaker’s Bureau
  • Thought leadership keynote(s) procured by our content team (such as author or IT executive speaker)
  • A package of sessions (multiple formats and speaker types available)
  • A half-day, full-day, or multi-day tracks, geared toward IT executives, managers or practitioners
  • A turnkey customer or partner awards program
  • Any of the above geared toward your sales and marketing team, to make the most of your meeting

We can help you with all aspects of the program development process:

  • Session content design, format development, titles and descriptions
  • Speaker recommendations/recruitment
  • Pre-event management of contracted speakers (collection of bio and photo; presentation trafficking; communication of logistical details)

Content Focus

IDG offers customized sessions and tracks for your audience. Below is a sample of the topics we cover:



  • 10 IT Predictions for the Year Ahead
  • Driving Value through Strategic IT Leadership
  • Strategies for Business Transformation through IT
  • Avoiding Unnecessary Risks in Leadership


  • The Impact of Consumerization on the IT Organization and the Business
  • Defining What Transformation Means to an IT Organization
  • Effective Transformation Strategies


  • Big Data/BI & Analytics
  • BYOD/Mobility
  • Unified Communications & Collaboration (UC&C)
  • Cloud/Cloud Security
  • E-Commerce
  • ERP
  • Knowledge Management
  • Open Source
  • Security
  • Service-Oriented Architecture (SOA)
  • Solid State
  • Supply Chain Management
  • Wireless

*2015 B2B Technology Trends—North America: Content Marketing Institute/MarketingProfs