Email

Editorial B2B Newsletter Sponsorships

Leverage IDG’s trusted brand newsletters to get your organization’s message noticed through contextually relevant sponsorships. Send your message directly to the inbox of our avid and loyal audience, who have opted-in to receive technology news.

Program Details

  • Your promotion is positioned natively with editorial content*
  • Reporting: Reach, Opens, Open Rate, Clicks, Click Rate
  • IDG Performance Averages:
    • Email Open Rate: 12-20%
    • Email Click Rate: 1-3% (clicks within the email)
    • Client % clicks: 12-15% of all clicks in email

*Note: This promotion is not exclusive.

Client-Supplied

  • Provide headline, description, and URL, IDG does the rest
    • Headline: 30-75 characters w/spaces
    • Description: 100-300 characters w/spaces
    • In-article Image Sizing (Optional): 1200px minimum width x 800 height