Editorial

Put information about your technology solution in the hands of your best potential customers today by sponsoring an eGuide of 100% editorial driven content. Available as an e-book, designed for better online readability.

Program Details

  • Registration form with business card data
  • Each page indicates “Sponsored by” with a logo and link to your website
  • Up to 5 assets included on the Resources page
  • Three month program
  • Promotion includes:
  • Email promotion (30,000 estimated impressions)
  • E-newsletter promotion (30,000 estimated impressions)
  • Other site promotion, based upon available inventory

IDG Enterprise Build Time (working days)

Turnaround/Build Time: 7-10 days from when creative is received.

Implementation Notes & Best Practices

Program Details

  • Registration form with business card data
  • Each page indicates “Sponsored by” with a logo and link to your website
  • Up to 5 assets included on the Resources page
  • 3 month program
  • Promotions includes:

• E-mail promotion (30,000 estimated impressions)

• E-newsletter promotion (30,000 estimated impressions)

• Other site promotion, based upon available inventory

Client-Supplied

  • Client logo (.gif or .jpg) 120×60.
  • Title for assets (up to 5) 50-60 character limit including spaces
  • Asset descriptions, no more than 50 words. Descriptions may be used as the basis for promotional copy. We develop promotional copy in-house and will optimize for our audience as needed.
  • Destination URL or PDF for each asset. If submitting a PDF file, maximum file size is 1 MB and PDF should be optimized for Web.
  • Provide contact information for individuals who will receive the lead reports (if applicable).

 

Submission Lead-Time

7-10 days from when creative is received

Reporting

  • Lead reports will be sent 1 week from the campaign launch and will be formatted in excel. Reports will be delivered thereafter on a weekly basis until the lead goal or end date has been met.
  • If lead report template is applicable, please send prior to campaign launch.
  • Clients are allowed to provide up to five competitors to be removed from the weekly lead reports at the start of a campaign.
  • Bogus and duplicate leads are removed. All qualified leads will have what appears to be a correctly formatted valid email or phone number supplied by our users.
  • Category: Audience, B2B, Demand Generation, Marketing Services
  • Type: Content Services, Sponsor existing content

View our glossary of ad terms.

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