Explorer from IDG

This tool combines the best of both worlds– the ability to ask exploratory, open-ended discovery questions and the value that comes with projectable quantitative research. It is an ideal vehicle for generating unique insights for content development. Explorer from IDG can be used for a host of research applications such as product development, new product idea generation, brand perception, and hypothesis validation.

General Specs

Program Details:


  • 200 responses* (ITDMs, US only)
  • 3-4 open-ended questions
  • 6-7 quantitative questions


  • Results delivered in a PPT presentation with visualizations such as Idea Clouds and Idea Clusters
  • 4pg white paper based on research results

Lead Generation

  • 200 leads over 90 days*



*Open-ends from the first 55 respondents’ seed the Machine Learning algorithm. The remaining 145 validate that open-ended feedback

Program Schedule

Production Timeline: 8-10 weeks

In-Market Duration: 12 weeks