Ad Unit

Go Big Video

The Go Big Video player is an expandable ad unit focused on driving awareness through a video library. Hosting up to three videos, the oversized ad creates a higher engagement rate than standard banner video players and is targetable to your ideal audience. The Go Big Video unit also incorporates social sharing buttons and can include call-to-action’s such as “Buy Now” buttons or white paper downloads.

General Specs

  • Company logo – .AI or .EPS (Required)
  • Company Style Guide
  • Product Images / General Creative (i.e. Banners)
  • Layered .PSD or High Res .jpg, .gif, .pdf or .png and associated Fonts
  • URL to a webpage to be used as the basis for “look & feel” of the unit, if applicable
  • Call to action description based on supplied content
  • Must be 50 characters or less including spaces, for some ad units it may be less. Detailed information provided as requested.
  • A re-direct URL to click to 3rd party Impression and click trackers if required
  • Based on type of ad unit:
    • Video (if required)
    • Video embed link like YouTube or MP4 preferred but will accept .FLV
    • Content assets (if required)
    • Whitepapers, infographics, articles, blogs etc. PDF or word doc format
    • Native .FLA and associated Fonts

Deliverables

Ad Unit Details

  • One ad unit
  • Bi-weekly engagement reporting: Click thru, engagement, downloads, dwell rate, interaction rate, etc.
  • 1-5 videos in each banner
  • Feature any type of video – pre-roll or long-form
  • 728×90 initial banner is targetable
  • Include additional assets like white papers and social links

Dimensions

  • Initial Dimensions (WxH in pixels): 300×250
  • Expanded Dimensions (WxH in pixels): 900×700

Program Schedule

Production time: 2-4 weeks