Ad Unit

Infotorial Ad Unit

The Infotorial Ad Unit allows high quality information to be shown in a highly engaging way. Distribute your infographic content via standard 300×600 ad unit. The ad unit expands to a lightbox when the user hovers or clicks to open. The infographic includes basic animation and interactivity.

General Specs

  • Company logo – .AI or .EPS (Required)
  • Company Style Guide
  • Product Images / General Creative (i.e. Banners)
  • Layered .PSD or High Res .jpg, .gif, .pdf or .png and associated Fonts
  • URL to a webpage to be used as the basis for “look & feel” of the unit, if applicable
  • Call to action description based on supplied content
  • Must be 50 characters or less including spaces, for some ad units it may be less. Detailed information provided as requested.
  • A re-direct URL to click to 3rd party Impression and click trackers if required
  • Based on type of ad unit:
    • Video (if required)
    • Video embed link like YouTube or MP4 preferred but will accept .FLV
    • Content assets (if required)
    • Whitepapers, infographics, articles, blogs etc. PDF or word doc format
    • Flash Creative (if required)
    • Native .FLA and associated Fonts

Deliverables

  • One ad unit
  • Reporting includes: Impressions, Clicks, Expansion Rate, Engagements, Average Time Spent on Unit, Video Starts

Dimensions

  • Initial Dimensions (WxH in pixels): 300×600
  • Expanded Dimensions (WxH in pixels): 900×700

Program Schedule

Production time: 2-4 weeks